Social and Behavioral Sciences Commons^™

Investigating Hostility In A Retail Setting, Carlos D. Martinez

Communication Studies

Although there have been many changes in the way Americans shop, particularly the increase in eCommerce, studies have shown that 90% of all United States retail sales still happen in stores. This statistic highlights the continued importance of the in-store experience for the customer. Retail stores constantly rely on atmospherics to try and persuade the customers to make purchases and this study focuses on the use of mirrors to see if they can influence a customer’s attitude when a customer has encountered an unsettling situation.Specifically, this study was designed to investigate the possibility of using mirrors to aid in the …