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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
What Works And What Doesn't: An Analysis Of Brand Engagment On Facebook, Laurie Hiebert
What Works And What Doesn't: An Analysis Of Brand Engagment On Facebook, Laurie Hiebert
All Graduate Theses, Dissertations, and Other Capstone Projects
Brands and organizations utilize Facebook ‘likes’ and connections in order to promote brand awareness, a positive brand image, and improve purchase intention. Compared to Twitter and Instagram, Facebook remains the dominant platform for brands to sell products and engage consumers with new and upcoming merchandise and events. Consumers are dependent on their friends ‘likes’ and comments in order to make decisions about brands more than they are brand-made posts. This study looks at brand intention, message type, and the ‘like’ to determine what messages, days, and months are the most effective in generating consumer engagement.
Racial Identities On Social Media: Projecting Racial Identities On Facebook, Instagram, And Twitter, Nolan Brinkman
Racial Identities On Social Media: Projecting Racial Identities On Facebook, Instagram, And Twitter, Nolan Brinkman
All Graduate Theses, Dissertations, and Other Capstone Projects
Because social networks are an important aspect of the lived realities of those who participate in them, this study examined the way racial identity was signified, indicated, or displayed on social networks. A survey was distributed to 347 college students from a medium sized Midwestern university to assess ways in which participants depicted their racial identity on social media. The study looked at the use of photos, textual communication, concealment of racial identity, and interactions with race related content to assess how participants projected racial identity on social networks. Results suggested that racial identity is not intentionally projected on social …
The Relationship Between College Students' Use Of Facebook And Their Feelings Of Alienation From Their Institution, Oleksandr Komarenko
The Relationship Between College Students' Use Of Facebook And Their Feelings Of Alienation From Their Institution, Oleksandr Komarenko
All Graduate Theses, Dissertations, and Other Capstone Projects
Today's college students are digital natives who have grown up using technology, such as social network systems (SNSs). SNS use, and specific behavior patterns, have been linked to a variety of psychological and social outcomes. The sense of disconnection from a student's institution, known as alienation, is one significant factor that can be detrimental to students' social and academic experience and performance in college (Gordon, 1998; Loo & Rolison, 1986; Suen, 1983). This study explores the association between Facebook relationship maintenance behaviors (FRMB; Ellison, Vitak, Gray, & Lampe, 2014) and alienation from their university, and whether FRMBs and alienation are …