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Communication Effectiveness And The Emerald Ash Borer Mitigation Campaign, Jonathon Heide

All Graduate Theses, Dissertations, and Other Capstone Projects

Environmental risk communication is scrutinized by several research fields including, as Herndl and Brown (1996) show, technical communications. This technical communications thesis rhetorically analyses how large and small government agencies in the State of Minnesota communicate a specific environmental risk: emerald ash borer (EAB). EAB is an insect native to Asia and arrived in Detroit on a cargo ship sometime in the 1990s (Cappaert 2005, 153; Poland 2011, 46). By 2012, it spread to the 15 states and two Canadian provinces (USDA--APHIS 2012). EAB's life cycle will causes tree decline in Minnesota, the state with the most ash (MNDNR 2012). …