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Full-Text Articles in Social and Behavioral Sciences
Selling Togetherness: Family Vacation Advertising, Zandria Michaud
Selling Togetherness: Family Vacation Advertising, Zandria Michaud
Access*: Interdisciplinary Journal of Student Research and Scholarship
Family vacation advertisers want parents to believe that their destination will create memorable moments families cannot experience anywhere else. They want parents to believe their life will be better for choosing those experiences. But underneath advertisers' overt messages are hidden meanings related to their product and society. By looking at three contemporary TV family vacation advertisements, I discover the obvious, and not-so-obvious, messages these companies are sending viewers. These three advertisements commodify family by using elements of governmentality and nostalgia while hiding deeper ideologies like patriarchy and globalization. Critically studying these ads reveals cultural ideologies and norms. This essay begins …