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Full-Text Articles in Social and Behavioral Sciences
"Aren't They Keen?" Early Children's Food Advertising And The Emergence Of The Brand-Loyal Child Consumer, Kyle R. Asquith
"Aren't They Keen?" Early Children's Food Advertising And The Emergence Of The Brand-Loyal Child Consumer, Kyle R. Asquith
Electronic Thesis and Dissertation Repository
This dissertation examines how American food advertisers approached children in the early twentieth century and how this conceptualization changed during a critical juncture that lasted from approximately 1928 until 1945. Prior to the late 1920s, national advertisers acknowledged children as “consumers” (that is to say, eaters) of food and celebrated their idyllic innocence; however, advertisers rarely addressed children as active participants in the consumer marketplace. This perspective changed due to new commercial media platforms, such as radio and comic strips, as well as changing attitudes within the business community. By the 1930s, food advertisers began to communicate with children as …
Austerity In America, Stephen R. Gray Jibb
Austerity In America, Stephen R. Gray Jibb
Electronic Thesis and Dissertation Repository
The main focus of Austerity in America concerns how the country's geographical belts contribute to the culture of austerity in US capitalism in the time since Reaganism. In this dissertation I examine the Corn Belt, the Rust Belt, the Bible Belt, the Sun Belt and the Marijuana Belt as stages in the development of America’s culture of austerity. Since the early 1980s America’s culture of austerity has protected the wealthy elite from the working classes, who have been punished by the offshoring of US manufacturing jobs in post-Fordist corporate restructuring. The overall goal of this research is to address how …
"Ça Devient Une Question D’Être Maîtres Chez Nous”: The Canadiens, Nordiques, And The Politics Of Québécois Nationalism, 1979-1984, Terry Gitersos
"Ça Devient Une Question D’Être Maîtres Chez Nous”: The Canadiens, Nordiques, And The Politics Of Québécois Nationalism, 1979-1984, Terry Gitersos
Electronic Thesis and Dissertation Repository
This dissertation analyzes the discourses produced by the selected newspaper coverage of the Montréal Canadiens and Québec Nordiques, two professional hockey clubs based in the province of Québec, from 1979 to 1984. Sport has long provided a medium for national identification, and constitutes one the most effective institutions through which the nation is imagined. This is especially true of Canada, where ice hockey has been celebrated as the country’s national game and a window into the Canadian soul. However, sport is a malleable institution; in Québec, hockey has long served as a symbol, speaking to French Canadian national identity, imbued …
Cultural Brokering And Bicultural Identity: An Exploratory Study, Jorida Cila, Richard Lalonde, Zohrah Haqanee
Cultural Brokering And Bicultural Identity: An Exploratory Study, Jorida Cila, Richard Lalonde, Zohrah Haqanee
Western Migration Conference Series
Abstract: Cultural brokering refers to a process where individuals mediate between two parties that are experiencing some type of cultural misunderstanding. Our exploratory study indicates that cultural brokering is a diverse experience that spans the boundaries of one’s family and includes various norms, values and traditions.
Mobilizing User-Generated Content For Canada’S Digital Content Advantage, Michael Mcnally, Caroline Whippey, Lola Wong
Mobilizing User-Generated Content For Canada’S Digital Content Advantage, Michael Mcnally, Caroline Whippey, Lola Wong
FIMS Presentations
No abstract provided.