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Full-Text Articles in Social and Behavioral Sciences
[Sabbatical Report], Angela M. Jerome
[Sabbatical Report], Angela M. Jerome
Sabbatical Reports
I use argumentation theory to illustrate that the NCAA's main obstacle in defending its policies on amateurism and impermissible benefits, that many perceive to be problematic, lies in the fact that its justifications are built on weak premises that conflict with the core values of its opposition. In (a further) essay I argue that the typology of renewal rhetoric, which is largely understudied, may be used as a tool for collegiate athletic directors to follow when navigating a "risky" hire. (Finally I) will report the results of a longitudinal, RCap-funded study I conducted during my sabbatical to assess one women's …
[Sabbatical Report], Joanna Phillips
[Sabbatical Report], Joanna Phillips
Sabbatical Reports
Research suggests that 2.4 billion conversations about brands occur daily in social media. Managers consistently cite consumers being negative as the number one fear upon entering social media, yet few organizations have policies in place to handle negative comments and there is a lack of research focusing on how to strategically handle negativity from consumers on social media. My sabbatical project addresses this paucity in the marketing literature by developing a construct called "Consumer Social Voice," defined as public complaining behavior attempting to change the operations of an organization.