Social and Behavioral Sciences Commons^™

Using Mobile Eye-Tracking To Inform The Development Of Mass Tourism In Iceland Towards The Principles Of Ecotourism, James Tyler Graham

Masters Theses & Specialist Projects

Since the late 20th century, nature-based tourism, an alternative to mass tourism with a focus on natural environments, has steadily grown in popularity. Nature-based tourism areas are considered a platform for informal education and exemplify principles of environmental stewardship and conservation. Iceland, an island nation in the North Atlantic, is one area of the world that has seen dramatic growth in its nature-based tourism industry in recent years; tourists are drawn to Iceland in numbers five times the total population of the Country. The pressures of economic development have resulted in the continued promotion of Icelandic tourism, and, subsequently, the …