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Social and Behavioral Sciences Commons

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Communication

Western Kentucky University

Masters Theses & Specialist Projects

1981

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

A Comparison Of Perceived Employee Satisfaction With Downward Communication Within Department Stores In Cities Of Varying Size, Karen Attig May 1981

A Comparison Of Perceived Employee Satisfaction With Downward Communication Within Department Stores In Cities Of Varying Size, Karen Attig

Masters Theses & Specialist Projects

Three retail department stores of varying size were compared to determine if store size affected employee attitudes toward downward communication. Chi-square and multivariate analyses were used to determine results based on a questionnaire administered to employees within three department stores. Employees within the small department store were found to be less satisfied with the communication received from their store manager than were employees in the medium size and large department stores. Employees within the large department store were found to be more satisfied with downward communication than subjects from other stores.


An Examination Of Cognitive Complexity & Its Relationship With Urban-Rural Locality, Charla Tichenor May 1981

An Examination Of Cognitive Complexity & Its Relationship With Urban-Rural Locality, Charla Tichenor

Masters Theses & Specialist Projects

This study examined the relationship of cognitive complexity with urban-rural locality, communication apprehension, and world view. Emphasis was placed upon the population variable of urban-rural locality as it related to cognitive complexity; however, the variables of communication apprehension and world view were also examined in an attempt to discover an interrelationship among the variables. Using the Crockett Role Category Questionnaire, the short version of McCroskey's Personal Report of Communication Apprehension, a world view scale as developed by Dodd and Garmon, and selected demographic and group membership items, the researcher tested one hundred fifteen undergraduate college students. Data analyses included analyses …