Social and Behavioral Sciences Commons^™

“Superman’S Editor Mortimer Weisinger”: The Success And Extension Of The Superman Brand In The Silver Age Of Comics, Justin Engelbart

Theses and Dissertations

My thesis examines the career of Detective Comics’ editor Mortimer Weisinger from 1957-1970, during which time Superman transitioned from a simple character to a complex brand. It details the creation of the character and subsequent growth into multiple mediums. Weisinger’s greatest contribution to the hero was an extended mythology and spin-off comic series. I analyze these series, as well as his other editorial tendencies, to understand the business strategies and management of the Superman brand. Another interest in this thesis is comic book fandom, as feedback from fans allowed National’s management to identify trends. Weisinger’s involvement with early science fiction …