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Microlevel Movements Matter: Persuasion, Identity Performance, Performative Agency, And Resistance In Egypt On Twitter During The Egyptian Arab Spring, Audrey Cisneros

Open Access Theses & Dissertations

Micro-Level Movements Matter is a transnational digital study which explores audience and persuasion, identity performances and performative agency through an examination of Big Data gathered from Twitter's comprehensive historical archives collected from during the 2011 Egyptian revolution. In Egypt, the demonstrator's use of social media was extraordinarily savvy and persuasive-richly saturated in rhetorical devices effectively employed to appeal to wide swath of audiences. Overtime participatory discourse on social media engaged new ideas and dissenting socio-political thoughts, crafted shifting identities, refashioned new possibilities and futures community wide, and resulted in a remarkably successful large scale mobilization campaign. To conduct my study …