Social and Behavioral Sciences Commons^™

Framing, Athletics, And Gender: A Study Of Newspapers And The 2004 Olympics, Nathan Lee Kirkham

Masters Theses

This study serves as an extension of previous research focusing on media content and gender portrayal of female athletes, most notably Kinnick’s research of the 1996 Olympics (1998). In particular, this research analyzed newspaper content for the presence of common framing devices traditionally used to inject gender bias into coverage devoted to female Olympians. More specifically, a data set of 210 articles systematically drawn from The New York Times, The Washington Post, and the Los Angeles Times

was manually coded to compare coverage of male and female Olympians during the 2004 Olympic Games.

While there were some notable exceptions, …

Consumers’ Perceptions Of And Responses To Green Cause-Related Marketing, Betsy Suzanne Saylor

Masters Theses

In the last few decades, cause-related marketing has been increasingly refined as a method for companies to go beyond meeting the material needs of consumers (Marconi, p. xi). As cause-related marketing has developed, the variety of tactics, causes, and ethical issues has become more prevalent. The nature of cause-related marketing is conducive to a growing number of approaches, further narrowing and defining target markets through the selection of more specific causes. Competing alongside the marketing campaigns supporting cancer research is cause-related marketing geared toward restoring native species in the county of a company’s headquarters. The purpose of this study is …

Extending The Politeness Theory To Meditation Discourse: Does Facework Make A Difference?, Andrew Craig Tollison

Masters Theses

Previous research has failed to determine which mediator characteristics have the greatest affect on participant satisfaction during the mediation process. The four characteristics being analyzed in this study are politeness, facework, eye contact, and trust. The concept of politeness suggests that mediation participants have an interest in maintaining face (i.e. positive and negative) while in the mediation session. To avoid threatening the participants’ face, the mediator has five facework strategies to choose from. These facework strategies, when articulated by the mediator, have the potential to combat potential face-threatening acts which can occur during the mediation process. The use of eye …

Online Newspapers: Why They Remain Online, Myra H. Ireland

Masters Theses

In order to understand what lies behind the phenomenon of online newspapers, this study takes a qualitative approach through interviews with online newspaper managers. In addition to attempting to determine if online newspapers had become profitable business ventures, this study explored the benefits, other than possible profit, that support the decision to keep the newspapers online and what online newspaper managers see as the next evolutionary steps of online newspapers.

Interviews with thirteen online newspaper managers were conducted by phone. The interview guide consisted of open-ended questions covering eight topic areas. Online managers, recruited from Editor and Publisher Year Books …