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Social and Behavioral Sciences Commons

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Communication

University of Tennessee, Knoxville

Masters Theses

1999

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Diffusion Of Innovations Theory Applied: The Adoption Of Digital On-Demand Technology By Book Publishers And Printers, Jill Cohen Walker May 1999

Diffusion Of Innovations Theory Applied: The Adoption Of Digital On-Demand Technology By Book Publishers And Printers, Jill Cohen Walker

Masters Theses

Desktop publishing rose in popularity during the late 1980s, allowing whole documents—books, journals, reports, etc.—to be created on computers. The printing industry had to develop compatible technology to accommodate the changes in document creation. In response to desktop publishing, digital printing appeared in 1990 with the invention of computer-to-plate technology. In its earliest days, it was limited to specific commercial applications such as check and business-form printing.

An amalgam of several technologies, digital printing has evolved and on-demand printing has matured into a book-printing technology that starts with the creation of a document and ends with the shipping of the …