Social and Behavioral Sciences Commons^™

Applications Of Personal Computer Presentations For Corporate Video Users, Paul Raymond Alatorre

Masters Theses

This thesis is a study of desktop video as an application to the traditional postproduction process utilized by corporate video producers. Desktop video involves the personal computer in the editing process; this definition includes the personal computer as an editing and special effects tool.

The purpose of this study is to measure the feelings and attitudes of professionals in the field of video postproduction about desktop video and its application to traditional methods of editing. The introduction of new technology inevitably leads to a period which the new technology is opposed by those who understand and are comfortable with the …