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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Do People Who Identify As Popular Become Popular In A New Network? A 9-Month Longitudinal Network Analysis, Christopher J. Carpenter, Xun Zhu, Rachel A. Smith
Do People Who Identify As Popular Become Popular In A New Network? A 9-Month Longitudinal Network Analysis, Christopher J. Carpenter, Xun Zhu, Rachel A. Smith
Communication Faculty Publications
Although scholars have argued that people actively shape and reshape their social networks (e.g., Parks, 2016), this aspect of relational development has received little attention. This study sought to determine if people’s self-perceptions of interpersonal communication skills translated into behavior that led to relationship formation in a new network. A 9-month longitudinal social network analysis (N = 94) of the residents of a first-year university residence hall using Facebook tie data was conducted to assess network changes. Results indicate that both self-perceived network centrality in a hypothetical friendship sociogram (Smith & Fink, 2015) and self-reported connector scores (Boster et al., …
Cross-Cultural Differences In Concrete And Abstract Corporate Social Responsibility (Csr) Campaigns: Perceived Message Clarity And Perceived Csr As Mediators, Soojung Kim, Jiyang Bae
Cross-Cultural Differences In Concrete And Abstract Corporate Social Responsibility (Csr) Campaigns: Perceived Message Clarity And Perceived Csr As Mediators, Soojung Kim, Jiyang Bae
Communication Faculty Publications
Guided by Hofstede’s (Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations, 2001) cultural value of uncertainty avoidance, this study tests whether the effect of concrete vs. abstract CSR campaign messages on attitude toward the company and purchase intention varies by cultural difference in uncertainty avoidance and whether such effect is mediated by the perceived clarity of the message and perceived CSR. Lab experiments were performed in the U.S. and South Korea with American and Korean college students. Two-way ANOVA results revealed the relative advantage of concrete message on attitude toward the company and purchase intention among Koreans (vs. …