Social and Behavioral Sciences Commons^™

Digitizing And Hosting Streaming Media Directly From Libraries, Cyrus Ford Zarganj

Library Faculty Presentations

The main objective of this poster is to show how libraries can provide an “online video library” to library users. Library users with a computer and an Internet connection can view videos through the library website. This poster also includes the technical aspects of making streaming videos available to library users.

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Library Faculty Publications

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere.

Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Working Together: Journal Of Western Archives & Western Roundups, Tom D. Sommer

Library Faculty Presentations

The idea of a Journal of Western Archives began in the early 2000s after plans were being made for a super regional meeting in Las Vegas, NV. It was during this collaborative time that University Archivists Gordon Daines proposed an idea to then Conference of Inter-Mountain Archivists President John Murphy. Gordon wanted to establish a journal that would be for archivists working in the western United States. He noticed that as a researcher himself at BYU that archivists in the western United States didn’t publish as much as archivists in the eastern United States.

In 2002, Gordon approached CIMA about …

An American Mess: How Colorblind Racism Prevents An Enlightened Conversation On Race In Television Media, Nathaniel Phillipps

McNair Poster Presentations

This project aims to demonstrate how the current racial ideology in America is portrayed through television media. It is primarily guided by the work of Eduardo Bonita-Silva and his masterful examination of post-civil rights racism in the United States in his book Racism Without Racists. From a firm understanding of the ideology of this new racism -- its frames, styles, and storylines -- the content of two televisions shows are analyzed to identify the racial ideology and the representations of people of color within.

Scandal (ABC) is progressive in the sense that it has a Black female lead, and two …

Is The Loop Really Closed?: The Assessment And Reassessment Of Communications 101 Learning Outcomes, Carrie A. Gaxiola

Library Faculty Presentations

Conclusion: The students received good grades from Phase I library instruction, however did they really learn what we targeted? We could not really say for sure. This case study reveals that an appropriate method and instruments are imperative for retrieving valid data. This case also displays the importance of collaboration and teamwork. Communication was always open between all members of the team as well as with the library instruction department. We were able to forge a great relationship with the Communication Studies Director– the libraries’ liaison and the Communication Studies Director authored a textbook chapter together about the library for …

Utilizing Technology In A Randomized Pilot Study For A Smoking Cessation Intervention: An Innovative Approach Using Sms Messaging Systems, Elise Garcia

McNair Poster Presentations

Objective: Previous randomized controlled trials of Short Message Service (SMS) technology in smoking cessation interventions have been proven to be effective. Upon the completion of our pilot study, we will investigate the combined effects of delivering self-help SMS text messages with candidates that rate < 8 on the Contemplation Ladder (intention to quit scale)in natural-based setting.

Method: A sample of (N=60) adult smokers from the Eugene Community intending to quit will come in our lab for two sessions (baseline and follow-up) where physiological tests and selfreports will be measured. Smokers will be allocated to one of three condition groups where they will be sent 6 text messages per day for …

Libraries Atwitter: Trends In Academic Library Tweeting, Darcy C. Del Bosque, Sam A. Leif, Susie Skarl

Library Faculty Publications

Purpose – This paper aims to present an overview of how libraries are using Twitter in an academic setting.

Design/methodology/approach – This study analyzed the current state of 296 Twitter accounts from a random sample of academic libraries. A total of 19 different criteria were explored, with an emphasis on the following three categories: layout and design, content and number of tweets, and account followers.

Findings – Only 34 per cent of libraries in the study had a Twitter account and characteristics varied widely among libraries, however it is evident that it is possible to successfully communicate with patrons via …

Addressing Academic Integrity: Perspectives From Virginia Commonwealth University In Qatar, Nancy E. Fawley

Library Faculty Publications

Understanding the cultural aspects that affect a student’s ability to appropriately use resources is important in developing outreach and instruction in multicultural settings. Differences in educational philosophies, students’ previous scholastic training and cultural differences in individual motivation are all factors that may affect a freshman’s ability to understand an American university’s idea of academic integrity and can inadvertently cause problems where independent work and critical thinking are required. At Virginia Commonwealth University in Qatar (VCU Qatar), a branch campus of the American university in the Middle East, a special class on academic integrity and ethical behavior was integrated into the …