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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Powerful Men: An Evaluation Of Successful Rhetoric, Rachel Hollenbeck
Powerful Men: An Evaluation Of Successful Rhetoric, Rachel Hollenbeck
Undergraduate Research Journal
This study examines the rhetoric of Adolf Hitler and Winston Churchill and why it was so successful. Both men are famous for their rhetoric, but this study is a more in-depth look at how they spoke well and influenced people. Through the lens of Lloyd F. Bitzer’s “The Rhetorical Situation” and the classical rhetorical appeals, multiple details of Hitler and Churchill’s speeches are brought to attention and analyzed, especially how their responses fit the situations they were facing, how they connected with their audiences, and how their wording matched the goals they were trying to achieve. One of the purposes …
Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges
Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges
Undergraduate Research Journal
With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards different social …
The Sabermetrics Of Survivor – The Role Of In-Group Identity To Survival In Reality Television, Andrew Hanson
The Sabermetrics Of Survivor – The Role Of In-Group Identity To Survival In Reality Television, Andrew Hanson
Undergraduate Research Journal
Every day people are thrust into situations in which they are forced to work with individuals they don’t know. Often times, these people come from different backgrounds. The only rules these people are bound by are the laws and norms of society, which they may or may not break. In reality television game shows such as Survivor, a microcosm of real life and how we live is created. This paper examines how small group dynamics play out in the sixth season of the show “Survivor.” In the show strangers are forced to work together and create a society for themselves, …