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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Conscious Consumer's Perceptions: How Awareness Levels Of Sustainability Actually Impact Consumer Choices/Purchasing Practices, Caroline Hughes
The Conscious Consumer's Perceptions: How Awareness Levels Of Sustainability Actually Impact Consumer Choices/Purchasing Practices, Caroline Hughes
Graduate Student Council Research Grants
Overview: As a student in the School of Journalism and New Media, I will receive my Masters of Science in Integrated Marketing Communications August 2020. In order to experience the full breadth of the program, I aim to conduct field research at various environmentally conscious companies through support of the Graduate Student Council (GSC). This GSC project will ultimately explore attitudes toward sustainable consumption and identify the level of impact environmental marketing has on purchase decisions. By analyzing current marketing strategies with the suggested brands while dually examining target audience responsiveness, receptiveness and purchase behavior, I aim to reveal the …