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Social and Behavioral Sciences Commons

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Communication

University of Massachusetts Amherst

Theses/Dissertations

2013

Rhetoric

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Full-Text Articles in Social and Behavioral Sciences

Critical Rhetoric In The Age Of Neuroscience, Brett Ingram Feb 2013

Critical Rhetoric In The Age Of Neuroscience, Brett Ingram

Open Access Dissertations

Although there has been an outpouring of scholarship on the “rhetorical body” in the last two decades, nearly all analyzes and critiques discourses about the body. Very little work in contemporary rhetorical studies addresses the ways in which rhetoric affects and alters the central nervous system, and thereby exerts influence at a level of subjective experience prior to cognitive and linguistic apprehension. Recent neuroscientific research into affect, identity, and decision-making echoes many of the claims made by ancient rhetoricians: namely, that rhetorical activity is corporeally transformative, and that the material transformations wrought by rhetoric have profound implications for subjects’ capacity …