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Social and Behavioral Sciences Commons

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Communication

University of Massachusetts Amherst

Series

2009

Media

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

Social Influence And The Acceptance Of Racially Charged Humor, Nicholas M. Joyce Jan 2009

Social Influence And The Acceptance Of Racially Charged Humor, Nicholas M. Joyce

Masters Theses 1911 - February 2014

This study examined factors important in determining the acceptance of racially charged humor. It utilized a 2 x 3 design in which race of joke teller and group targeted by the jokes were manipulated. It measured people’s level of acceptance regarding the jokes and recorded participants’ behaviors. This study found that under the conditions in which comedians derogated their in-group, White participants demonstrated higher levels of acceptance and a greater likelihood to perform the jokes. This pattern was especially true when the comedian was Black.