Social and Behavioral Sciences Commons^™

Impact Of Tobacco-Pack Pictorial Warnings On Youth And Young Adults: A Systematic Review Of Experimental Studies, Diane B. Francis, Nia Mason, Jennifer Cornacchione Ross, Seth M. Noar

Communication Faculty Publications

Introduction:
We conducted a systematic review of the experimental literature on the impact of tobacco-pack pictorial warning labels (PWLs) on youth and young adults.

Methods:
We systematically searched computerized databases and the reference list of relevant articles. We included studies that used an experimental protocol to assess PWLs. Studies had to report findings for youth or young adult samples (aged < 30 years). Thirty-one studies met the inclusion criteria, with a total sample size of 27506. Two coders independently coded all study characteristics and outcomes.

Results:
Twenty-eight studies experimentally evaluated PWLs for cigarette packs while three studies evaluated PWLs for smokeless tobacco packs. Generally, PWLs led to higher attention, stronger cognitive and affective reactions, more negative pack attitudes and smoking attitudes, and increased intentions not …