Social and Behavioral Sciences Commons^™

The 2008 United States Senate Elections: A Typology Of Negative Themes On Candidate-Sponsored Websites, Erin Brining Hammond

Dissertations

The following study is an examination of the negativity on candidate-sponsored websites for the 2008 United States Senate candidates. Results of a content analysis indicated that negative themes identified were more likely to be oppositional than comparative (Johnson-Cartee & Copeland, 1991) and were more likely to be characterbased than policy-based (Benoit, 1999, 2007). The majority of negative themes were identified as focusing on issue stands rather than political record, job experience, criminal activities, religion, marriage/sex life, family members, medical history, or personal life (Johnson-Cartee & Copeland's, 1989).

Results of the content analysis go against the assumption of functional theory (Benoit, …

An Investigation Of The Persuasive Effects Of Rhetorical Questions, Message Framing, And The Elm In Promoting Responsible Cell Phone Usage, Robert James Glenn Iii

Dissertations

This study evaluated persuasive messages that advocate support for a ban against cell phones while driving using Petty and Cacioppo's Elaboration Likelihood Model of persuasion as its theoretical framework. Seven hypotheses were tested using a 2 x 2 x 2 factorial design assessing the influence of need for cognition (high vs. low) in tandem with the variables of message framing (gain vs. loss statements) and message form (questions vs. statements) upon assessments of elaboration (ME), cognition message value (CMV), message effectiveness ratings (MEF), and attitude toward the prescribed behavior (ATPB).

A significant main effect was found for message framing as …

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

Journalism Students, Web 2.0 And The Digital Divide, Mary Elizabeth Green

Dissertations

The purpose of this study was to find out if students were utilizing Web 2.0 applications. Since the applications in question are often employed by the media industry, the study aspired to find out if students majoring in mass communication and journalism utilized the applications more often than other students. The “digital divide” is a term used to describe the difference in skill levels in using computer technology and the Internet. Some of the variables typically associated with the digital divide include gender, age, ethnicity, lack of a broadband connection and previous experience using the technology. This study looks at …

A Cross-Cultural Study Of Intergenerational Communication In Workplace, Yan Guan

Dissertations

This study investigates intergenerational relationships in organizational settings and uses Communication Accommodation Theory (CAT) to examine the influence of age, power, culture, and self-construal on young workers' perceptions of intergenerational communication. According to CAT, communication is stereotypical due to outgroup bias, people favor their own age or power group more than other age or power groups. CAT research showed that young Asians' perceptions of intergenerational communication may be more negative than their Western counterparts. Self-construal was studied to understand the nature of culture's influence. Research and theory supported nine hypotheses and three research questions.

A study using self-report measure was …

A Case Study Analysis Of Organizational Crisis Communication During Hurricane Katrina, Rebecca Nell Woodrick

Dissertations

This study analyzed an educational organization's crisis communication with its employees regarding the devastation caused to the organization and to employees by hurricane Katrina in 2005. This study drew upon literature regarding communication in crisis and in particular, natural disaster crisis, to ascertain to what degree employees felt the organization engaged in characteristics of High Reliability Organizations. A case study approach employing both qualitative and quantitative data was utilized.

The data revealed that the organization was perceived by employees has having adequately communicated before and after Katrina. Data further revealed that the organization engages in behaviors consistent with practices of …

Intimate Strangers And Estranged Intimates: An Investigation Of The Impact Of Instant Messaging And Short Message Service On The Size And Strength Of Social Networks In Kuwait, Bashaiar Al-Sanaa

Dissertations

Information and communication technologies (ICT) have revolutionized how people experience spatial proximity, reality, and connectivity. These technologies provide inexpensive access to anything and anyone in the world. They also replicate face-to-face interaction in cyber-space and allow for participation in numerous modes of social exchange.

People use Information and communication technologies to write web logs (blogs), send electronic mail (email), socialize through networking sites (such as Facebook and MySpace), text each other through mobile phone Short Message Service (SMS) and chat via online instant messaging (IM).With all these applications, a debate has ignited that actual physical communication is decreasing in favor …