Social and Behavioral Sciences Commons^™

The Efficacy Of A Goal-Based Study Skills Course For Academically At-Risk, First-Generation, African American, Female Students, Sarah Beth Garrison

Dissertations

The purpose of this research was to identify effective intervention strategies used in a goal-based study skills course for academically at-risk, first-generation, African-American, female students. Based on the theoretical framework from goal, motivation and achievement theories (Covington, 2000; Kuh, 2007; Nicholls, 1984), this study provided an analysis of research regarding the academic success and persistence of at-risk students. An explanatory mixed-method design was employed that consisted of two phases. The first phase of the study used quantitative data to test for difference in GPA and academic status between the control and treatment group. Quantitative data was also used to identify …

Signature Whistle Production During A Bottlenose Dolphin Group Integration, Megan S. Broadway

Dissertations

Bottlenose dolphins are an important species of interest because they possess a variety of abilities that are relatively rare in the animal kingdom, one being complex acoustic communication. Signature whistles - distinctive calls that are unique for each individual – are one of the most studied call types, but we know little about how these calls are used in various contexts, such as during an introduction. Looking at the socio-behavioral context in which signature whistles are used is likely the best way of learning how these whistles are used in a particular context (Caldwell, Caldwell, & Tyack, 1990). For this …

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

Forward Myth: Military Public Relations And The Domestic Base Newspaper 1941-1981, Willie R. Tubbs

Dissertations

This dissertation explores the evolution of domestic military base newspapers from 1941-1981, a timeframe that encapsulates the Second World War, Korean War, and Vietnam War, as well as interwar and postwar years. While called “newspapers,” the United States military designed these publications to be a hybrid of traditional news and public relations. This dissertation focuses on three primary aspects of these newspapers: the evolution of the format, style, and function of these papers; the messages editors and writers crafted for and about the “common” soldier and American; and the messages for and about members of the non-majority group.

Sometimes printed …

Barack Obama’S Rhetoric Of Hope For Racial Reconciliation: An Examination Of American Mainstream Media’S Framing Of That Message, Zainul Abedin

Dissertations

This study explored Barack Obama’s rhetorical message for racial reconciliation and the framing of that message by the American mainstream news media. The study investigated Obama’s messages in texts and sound-bites of the news media—The Wall Street Journal, the Washington Post, the New York Times, Fox News, CNN, and MSNBC. The research included Obama’s speeches on three major occasions from 2008 to 2014—(1) “a more perfect union” speech on March 18, 2008, in Philadelphia; (2) Washington speech on August 28, 2013, on the 50th anniversary of MLK’s “I have a dream” speech; and (3) LBJ Library speech on April …