Social and Behavioral Sciences Commons^™

The Glocalist: The Creation Of An Online Cultural-Travel Guide To The City Of Havana, Cuba, Jaye Harris

Honors Capstone Projects - All

Glo-cal-ist: one who is a local of several cities or regions.

Locally sourced and globally spread, The Glocalist takes the world and transforms it into your neighborhood.

The Glocalist is an online, interactive cultural-travel guide tailored to young adult travelers. This series of guides offers authoritative information for those looking to dive into the world’s cultural scenes and emerge a local.

Much like the farm-to-table movement, this digital publication seeks to give you locally sourced, nitty-gritty travel information seasoned with cultural flavor. Glocalist readers can ride the local transportation like a pro commuter; sip on the signature drink at …

Journalism In The Digital Age: The Adaptation Of Facebook Live In News Organizations, Brittany Stephanis

Honors Capstone Projects - All

Given the prevalence of technology and the ability to go live on mobile phones, journalists and news organizations alike are learning why Facebook Live is such an important tool. As part of my research, I found online articles explaining the impact Facebook Live has had on the journalism industry and interviewed three different experts on the subject. In doing so, I was able to demonstrate the perspectives of someone from network news, a print and online publication, as well as a well-versed academic. My short documentary covers the rise of “fake news” and citizen journalism on the social media platform. …

Coffee Powerhouses: Utilizing Pr And Marketing, Laina Pisano

Honors Capstone Projects - All

Over the past few decades, a cup of morning coffee has transformed from a simple supplement, with cream and a dash of sugar, to a daily necessity, luxury and investment. In fact, consumers spent over $74.2 billion on coffee in 2015 alone (The Economic Impact of the Coffee Industry, 2016). Within this billion-dollar industry, a combined 4.3 billion cups are purchased from two coffee powerhouses, Dunkin’ Donuts and Starbucks Coffee (Lepore, 2011). These industry tycoons can be found brewing beans all day long, serving their daily out-the-door lines of loyal, eager customers. This capstone will take readers on a journey …

A Content Analysis Of The 2014 Immigration Crisis Media Coverage: An Intergroup Threat Theory Approach On The Age Of Immigrants, Carolee Lantigua

Honors Capstone Projects - All

The purpose of this research is to understand, through the intergroup threat theory, how the national and local press perceive unaccompanied minors through their media coverage. Using the 2014 immigration crisis, during which an exodus of unaccompanied minors crossed into the United States beginning in 2013, this paper investigates two central ideas: first, how does media coverage of young unaccompanied immigrants differ from the media coverage of non-minor immigrants? Second, how does spatial proximity to the American-Mexican border affect the tone of the media coverage young unaccompanied immigrants receive? I sampled two national newspapers and two local newspapers to interpret, …

Public Relations Research: Syracuse University Catholic Center, Christina Dipietro

Honors Capstone Projects - All

The Syracuse University Catholic Center (SU Catholic Center) is a Catholic organization, offering students, faculty and staff at Syracuse University with spiritual guidance and support. A primary concern of the organization is the limited presence, and lack of identity, the organization has on the Syracuse University campus. Although the organization serves many publics, this report focuses on increasing attendance and awareness among the students on the Syracuse University campus. I conducted a detailed research report to gain insight on where the SU Catholic Center can improve its communication tactics to help increase attendance, and therefore boost identity among students. I …