Social and Behavioral Sciences Commons^™

Organization Outreach To The Sfa Campus, Julissa Lopez, Wil Mcfarland, Amy Brennan, Trevor Sparks

Undergraduate Research Conference

Ineffective communication between organizations and students leads to misconceptions as well as low organizational awareness, in both their existence and causes. Organizations tend to be too passive in their recruiting techniques. Communication education and training can aid organizations in becoming more effective at marketing to students and bridging the gap between potential members. Organizations fight for the attention of students to increase enrollment but in order to create initial student curiosity and involvement organizations must spark interest. We hoped to reinforce effective ways to communicate to the student body and increase involvement. We aimed to provide research for organizational leaders …