Social and Behavioral Sciences Commons^™

Revisiting Stremii: Social Media Crisis Communication During Hurricane Matthew, Margaret C. Stewart, Cory Young

Margaret Stewart

Social media platforms influence the flow of information and technologically mediated communication during a storm. In 2015, Stewart and Wilson introduced the STREMII (pronounced STREAM-ee) as a six-phase model for social media crisis communication in an eff ort to assist institutions and organizations during unanticipated events, using the crisis of Hurricane Sandy as an applied example. Since the inception of the model, several advancements in social media strategy have revealed the opportunity for further development. This current work presents a revision of the original model, emphasizing the need for ongoing social listening and engagement with target audiences. These aspects of …

Feed: State Transparency Amidst Informational Surplus, Mark Fenster

Mark Fenster

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

Maria Atilano

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …

The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins

Wendy Abbott

The intersection of mobile and photographic technologies with social networks has produced platforms such as Instagram. The way libraries are using these platforms has not been investigated in depth. This research aims to discover trends in the use of Instagram by libraries, reporting on selected libraries’ experiences and intentions behind capturing and sharing images on Instagram. Recommendations will be made on how librarians can transform relationships and engagement with their communities through mobile photo sharing, taking advantage of ‘the perfect storm’ of technological convergence.

Designing A Course That Promotes Digital Literacy Without Distracting From Learning Social Justice: Podcasting For Change, Aaron D. Clevenger

Aaron D. Clevenger

Viral Marketing, Kevin Y. Wang, Mark A. Rademacher

Kevin Wang

Viral marketing refers to the application of traditional word-of-mouth marketing to the online environment. Originally developed by Steve Jurvetson and Tim Draper in 1997, the term is used to describe online techniques designed to generate peer-to-peer conversation and buzz about a company, brand, product, or service. A message that contains something of value or appeal is diffused throughout members of a given social network, and ideally across networks, in an exponential fashion, much like the spread of a virus in medical parlance. The rapid adoption of digital and social media tools by politicians has led to an increased visibility and …

Strong-Tie Social Connections Versus Weak-Tie Social Connections, Mark A. Rademacher, Kevin Y. Wang

Kevin Wang

Discussions regarding the strength of social ties relate to social capital theory. As Robert Putnam describes it, social capital theory suggests that social networks have value at the micro (individual), meso (community), and macro (societal) levels. An individual's social network is comprised of multiple, multiplex social ties of varying strengths. Strong ties exist among individuals connected within densely knit, homogenous networks such as those involving kin and close friends. Weak ties exist among individuals connected within sparse, heterogeneous networks such as those involving acquaintances.

Strong-Tie Social Connections Versus Weak-Tie Social Connections, Mark A. Rademacher, Kevin Y. Wang

Mark A. Rademacher

Discussions regarding the strength of social ties relate to social capital theory. As Robert Putnam describes it, social capital theory suggests that social networks have value at the micro (individual), meso (community), and macro (societal) levels. An individual's social network is comprised of multiple, multiplex social ties of varying strengths. Strong ties exist among individuals connected within densely knit, homogenous networks such as those involving kin and close friends. Weak ties exist among individuals connected within sparse, heterogeneous networks such as those involving acquaintances.

Viral Marketing, Kevin Y. Wang, Mark A. Rademacher

Mark A. Rademacher

Viral marketing refers to the application of traditional word-of-mouth marketing to the online environment. Originally developed by Steve Jurvetson and Tim Draper in 1997, the term is used to describe online techniques designed to generate peer-to-peer conversation and buzz about a company, brand, product, or service. A message that contains something of value or appeal is diffused throughout members of a given social network, and ideally across networks, in an exponential fashion, much like the spread of a virus in medical parlance. The rapid adoption of digital and social media tools by politicians has led to an increased visibility and …

Crisis Communication, Learning And Responding: Best Practices In Social Media, Xialing Lin, Patric R. Spence, Timothy L. Sellnow, Kenneth Lachlan

Patric R. Spence

Why K-Pop Will Continue To Dominate Social Media: Jenkins' Convergence Culture In Action, Keidra Chaney, Raizel Liebler

Raizel Liebler

The Space For Social Media In Structured Online Learning, Gilly Salmon, Bella Ross, Ekaterina Pechenkina, Anne-Marie Chase

Dr Anne-Marie Chase

Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts

Sarah T. Roberts

In this chapter from the forthcoming Intersectional Internet: Race, Sex, Class and Culture Online (Noble and Tynes, Eds., 2016), I introduce both the concept of commercial content moderation (CCM) work and workers, as well as the ways in which this unseen work affects how users experience the Internet of social media and user-generated content (UGC). I tie it to issues of race and gender by describing specific cases of viral videos that transgressed norms and by providing examples from my interviews with CCM workers. The interventions of CCM workers on behalf of the platforms for which they labor directly contradict …

Countermessaging Isis: Grusin's Premediation And The Curious Case Of Islamic State (Ppt Presentation), Athina Karatzogianni

Athina Karatzogianni

Research on reporting war and security has benefited greatly form Grusin's Premediation: Affect and Mediality After 9/11 (2010). Here I employ his concepts in combination with my own cyberconflict theory to examine the mediatization of Islamic State in the social media battleground. Deliberation, propaganda, recruitment and mobilization through social media networks on the Islamic State (IS) by the various protagonists, including IS itself, point to a construction of discourse in commercial platforms which creates ethical issues surrounding security, surveillance and problems government and commercial actors face in responding to the group's media activities. Premediation on the part of all parties …

Measuring Community Flood Awareness And Preparedness In The Maitland Area And Lower Hunter Valley, Nsw, Neil Dufty, Amanda Hyde, David Webber, Ingrid Berthold, Elise Armstrong

Neil Dufty

The Hunter River of NSW has a long history of flooding. February 2015 was the sixtieth anniversary of the 1955 Hunter Region flood, the largest flood in the region’s recorded history. In conjunction with the commemoration, the NSW State Emergency Service (NSW SES) and the Hunter Local Land Services commissioned consultants Molino Stewart to extend previous social research in Maitland by surveying participants about the status of their own flood awareness and preparedness. The 2015 study and previous social research found that in Maitland flood-prone communities there appears to be a relatively low perception of personal flood risk. On the …

Use Of Social Media To Promote Continuous Learning: A Phased Strategy For Graduate Medical Education Fellowship Implementation, Jaswant Singh Basraon, Deborah Simpson, Anjan Gupta

Deborah Simpson, PhD

Purpose

Clinical developments continue to grow at an accelerated rate, challenging the existing paradigm of information access, dissemination and learning by trainees. The aim of this study was to deliver relevant, concise and newly emerging information on cardiovascular disease using Twitter, and assess its impact.

Methods

A Twitter account for our institution’s cardiovascular disease fellowship program was established. All fellows and faculty were encouraged to follow tweets for clinical developments. To assess Twitter use, participation rates and the number of tweets by topics and followers were tracked longitudinally. Impact on fellows was assessed through a brief evaluation survey and an …

Colleges’ And Universities’ Use Of Twitter: A Content Analysis, Darren Linvill, Sara Mcgee, Laura Hicks

Darren L Linvill

This study explored how colleges and universities are employing Twitter, a popular micro-blogging tool. Using Kent and Taylor's principles of dialogic communication, a content analysis was performed on individual tweets (n = 1130) from 113 colleges and universities. Tweets were coded for whether or not they met each principle of dialogical communication and why. It was found that institutions are not employing Twitter in a dialogic way and they are, instead, employing it primarily as an institutional news feed to a general audience. The implications of this finding are discussed.

Using Student Case Study Research To Verify Twitter Usage In Disasters, John R. Fisher, Jared Pitcher, Gary Noll

Dr. John R. Fisher

In disaster situations, Twitter has become the preferred means of transmitting information to the news media and the public. This study examines the inter-relationship among the various parties who share and produce information in a disaster situation. Student case studies of disaster situations serve as the primary database for analysis. A preliminary examination of the case studies and the Twitter trails of information seem to support the view that Twitter can be a source of gathering and relaying information in a disaster situation and that first-responder agencies, the media, and the informed public can use Twitter for information they can …

The Courts And Social Media: What Do Judges And Court Workers Think?, Patrick Keyzer, Jane Johnston, Mark Pearson, Sharon Rodrick, Anne Wallace

Jane Johnston

Brief Abstract: This article reports the findings of a research project that examined the impact and issues arising from the use of social media in court.

The Courts And Social Media: What Do Judges And Court Workers Think?, Patrick Keyzer, Jane Johnston, Mark Pearson, Sharon Rodrick, Anne Wallace

Anne Wallace Professor

Brief Abstract: This article reports the findings of a research project that examined the impact and issues arising from the use of social media in court.

Networks Of Digital Humanities Scholars: The Informational And Social Uses And Gratifications Of Twitter, Anabel Quan-Haase, Kim Martin, Lori Mccay-Peet

Lori McCay-Peet Dr.

Big data research is currently split on whether and to what extent Twitter can be characterised as an informational or social network. We contribute to this line of inquiry through an investigation of digital humanities scholars’ uses and gratifications of Twitter. We conducted a thematic analysis of 25 semistructured interview transcripts to learn about these scholars’ professional use of Twitter. Our findings show that Twitter is considered a critical tool for informal communication within DH invisible colleges, functioning at varying levels as both an informational network (learning to ‘Twitter’ and maintaining awareness) and a social network (imagining audiences and engaging …

The Social Scholar: Re-Interpreting Scholarship In The Shifting University, Christine Greenhow, Ben Gleason

Benjamin Gleason

The Use Of Social Media In Countrywide Disaster Risk Reduction Public Awareness Strategies, Neil Dufty

Neil Dufty

Social media has been used extensively in recent disasters by emergency managers particularly to warn people and help in the co-ordination of response and recovery. However, its use in disaster prevention and preparedness is less understood. This article examines the use of social media in disaster risk reduction (DRR) awareness strategies around the world through a literature review and expert opinion. It concludes that it is generally underutilised in major DRR awareness strategies, although there are robust programs operating in some countries with high social media use.

The Right To A Fair Trial In The Age Of Facebook, Lori Andrews

Lori B. Andrews

No abstract provided.

The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins

Peta Hopkins

The intersection of mobile and photographic technologies with social networks has produced platforms such as Instagram. The way libraries are using these platforms has not been investigated in depth. This research aims to discover trends in the use of Instagram by libraries, reporting on selected libraries’ experiences and intentions behind capturing and sharing images on Instagram. Recommendations will be made on how librarians can transform relationships and engagement with their communities through mobile photo sharing, taking advantage of ‘the perfect storm’ of technological convergence.

Mesa 2014: Documenting Revolution In The Me (Links), Roberta L Dougherty

Roberta L. Dougherty

An Instagram Is Worth A Thousand Words - An Industry Panel Session At Alia Information Online 2013, Wendy Abbott, Jessie Donaghey, Joanna Hare, Grace Saw

Jessie Donaghey

This is an audio recording of a panel session hosted by Bond University Library at ALIA Information Online 2013. The panel session was organised by Wendy Abbott, Jessie Donaghey, Jo Hare and Grace Saw of Bond University Library. The speakers in the session are: Daniel Brennan, Christian Bowman, Inger Van Dyke, Jo Hare, Peta Hopkins and Mitchell Willocks. All the speakers are from Bond University. The session took place on the 13th of February 2013, at the Brisbane Convention & Exhibition Centre

The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins

Jessie Donaghey

The intersection of mobile and photographic technologies with social networks has produced platforms such as Instagram. The way libraries are using these platforms has not been investigated in depth. This research aims to discover trends in the use of Instagram by libraries, reporting on selected libraries’ experiences and intentions behind capturing and sharing images on Instagram. Recommendations will be made on how librarians can transform relationships and engagement with their communities through mobile photo sharing, taking advantage of ‘the perfect storm’ of technological convergence.

An Instagram Is Worth A Thousand Words: An Industry Panel And Audience Q&A, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta Hopkins

Jessie Donaghey

Purpose: The purpose of this paper is to describe the industry panel session hosted by Bond University Library at the Australian Library and Information Association's Information Online 2013 Conference. The panel was held to discuss the use and implications of professional Instagram profiles. The panel included a professional photographer, an internet marketing expert, a social media expert, a librarian and a social media-savvy student. The inclusion of a range of perspectives from outside the library aimed to provide a holistic approach to the institutional use of Instagram and to provide inspiration. The panel took place on Wednesday 13 February 2013 …

From Hearts And Roses To Gore And Ghouls: Student Engagement At Li Ka Shing Library, Priyanka Sharma, Joseph Kennedy

Joseph P. Kennedy

The Li Ka Shing Library at Singapore Management University, SMU, employs various techniques for student engagement. SMU students are required to attend a compulsory orientation session at the library. A large number of SMU freshmen then attend an intensive library training session as a part of their Academic Writing course. Students also get to know us within the classroom environment – where librarians go to conduct ‘in class’ library training sessions focused on the very specific information and research needs of individual courses. This interaction – even though it is formal and regulated – sets the tone for the more …