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Full-Text Articles in Social and Behavioral Sciences
Structural Pluralism And The Community Context: How And When Does The Environment Matter?, Leo Jeffres, Edward Horowitz, Cheryl Bracken, Guowei Jian, Kimberly Neuendorf, Sukki Yoon
Structural Pluralism And The Community Context: How And When Does The Environment Matter?, Leo Jeffres, Edward Horowitz, Cheryl Bracken, Guowei Jian, Kimberly Neuendorf, Sukki Yoon
Guowei Jian
Several long-standing theories intersect in discussing the impact of community characteristics and of the mass media. The structural pluralism model popularized by Tichenor and his colleagues says that social structure influences how mass media operate in communities because they respond to how power is distributed in the social system, whereas the linear model says that the increasing size of a community's population leads to more social differentiation and diversity and corresponding increases in subcultures with their own beliefs, customs, and behaviors. Recently, there has been a concern about how changes in society have led to a decline in organizational activity …
New Media And The Circuit Of Cyber-Culture: Conceptualizing Napster, Bryan Taylor, Christof Demont-Heinrich, Kirsten Broadfoot, Jefferson Dodge, Guowei Jian
New Media And The Circuit Of Cyber-Culture: Conceptualizing Napster, Bryan Taylor, Christof Demont-Heinrich, Kirsten Broadfoot, Jefferson Dodge, Guowei Jian
Guowei Jian
Media studies scholars have employed the "cultural circuit" model to analyze media in the context of capitalist political economy. This model identifies interrelated "moments' in which the meanings of cultural products are determined, negotiated, and subverted in interaction between producers and audiences. The turbulent evolution of new media, however, requires continuous reflection on the adequacy of conceptual tools. Analysis of recent controversy surrounding the Internet music-exchange service Napster indicates that the cultural circuit model must be modified to accommodate the emerging media of cyber-culture.