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Full-Text Articles in Social and Behavioral Sciences
Conceptualizing Beauty: A Content Analysis Of U.S. And French Women's Magazine Advertisements, Pamela Morris, Katharine Nichols
Conceptualizing Beauty: A Content Analysis Of U.S. And French Women's Magazine Advertisements, Pamela Morris, Katharine Nichols
Pamela K. Morris
Although beauty is a major industry, it is elusive and based on culture. The purpose of this investigation is to expand the idea of female beauty beyond physical characteristics through an exploration of women’s magazine advertisements from France and the United States. Over 570 ads from ten women’s fashion magazines are content analyzed. Among the major findings is that American publications consist of more hair care and makeup products than in France, in contrast, French magazines include more ads for lotions and perfumes. In terms of tone, people in American publications show more smiles, while people in France are more …
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Pamela K. Morris
From a social action theory perspective, Occupy Wall Street protesters’ signs are grounded examples of grass-roots forces attempting to generate cultural and political change. Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by the protesters can be identified and analyzed. Results can enrich discourse of challenges. This paper is an exploratory investigation of 55 Occupy Wall Street signs using content analysis. It attempts to answer questions: How are the Occupy Wall Street protesters communicating their messages through signs; what are the issues; and how do the issues relate to advertising models?