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Social and Behavioral Sciences Commons

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Articles 1 - 19 of 19

Full-Text Articles in Social and Behavioral Sciences

Toward A Measure Of Reading Comprehension Based On The Ability To Make Inferences, Meenakshi Durham, Frank Durham Jul 1997

Toward A Measure Of Reading Comprehension Based On The Ability To Make Inferences, Meenakshi Durham, Frank Durham

Meenakshi Gigi Durham

No abstract provided.


On The Relevance Of Standpoint Epistemology To The Practice Of Journalism: The Case For ‘Strong Objectivity, Meenakshi Durham Jun 1997

On The Relevance Of Standpoint Epistemology To The Practice Of Journalism: The Case For ‘Strong Objectivity, Meenakshi Durham

Meenakshi Gigi Durham

No abstract provided.


Clutter And Serial Order Redefined And Retested, Xinshu Zhao May 1997

Clutter And Serial Order Redefined And Retested, Xinshu Zhao

Professor Xinshu ZHAO

The traditional definitions of advertising clutter and serial order have deficiencies. The position effects may be better defined in terms of two components, i.e., proaction from preceding ads and retroaction from succeeding ads. Clutter and serial order effects can be seen as results of interaction between proaction and retroaction. There is also a need to distinguish pod clutter from program clutter. A holistic theory of position effects is proposed based in part on the redefined concepts.
A naturalistic quasi-experiment was conducted in North Carolina during the 1992-1994 Super Bowl games. The results suggest that preceding ads have negative effects on …


Social Approaches To Communication, John Lucaites, Kristine Fitch Apr 1997

Social Approaches To Communication, John Lucaites, Kristine Fitch

Kristine Muñoz

Reviews the book, `Social Approaches to Communications,' edited by Wendy Leeds-Hurwitz.


Dilemmas Of Desire: The Representation Of Adolescent Sexuality In Two Teen Magazines, Meenakshi Durham Apr 1997

Dilemmas Of Desire: The Representation Of Adolescent Sexuality In Two Teen Magazines, Meenakshi Durham

Meenakshi Gigi Durham

No abstract provided.


The Wreck Of Amtrak’S Sunset Limited: Newspaper Coverage Of A Mass Transportation Disaster, Ana Garner, W. A. Huff Feb 1997

The Wreck Of Amtrak’S Sunset Limited: Newspaper Coverage Of A Mass Transportation Disaster, Ana Garner, W. A. Huff

Ana Garner

No abstract provided.


Still Guarding The Gate? The Newspaper Journalist's Role In An On-Line World, Jane Singer Feb 1997

Still Guarding The Gate? The Newspaper Journalist's Role In An On-Line World, Jane Singer

Jane B. Singer

As more and more newspapers begin to deliver stories in electronic forms, journalists are re-examining their traditional roles in a world of exponentially expanding information. Most of the metro reporters and editors interviewed during a trio of USA case studies in the summer and early autumn of 1995 believe their function as gatekeepers remains vital, but they see it as being modified to encompass a need for interpretation and quality control. Their role becomes less about selecting stories for dissemination and more about bolstering the value of what they disseminate so that it rises to the crest of the information …


Sports Marketers Need Better Evaluation Tools, James Pokrywczynski Jan 1997

Sports Marketers Need Better Evaluation Tools, James Pokrywczynski

James Pokrywczynski

No abstract provided.


The Normative Context Of Advice As Social Support, Daena Goldsmith, Kristine Fitch Dec 1996

The Normative Context Of Advice As Social Support, Daena Goldsmith, Kristine Fitch

Kristine Muñoz

Much of the existing research on social support overlooks the communicative processes that link supportive acts to beneficial effects. The present study represents an alternative approach: The authors document the multiple goals and implications of advice and the situational, conversational, and cultural context far the evaluation of advice among some White, middle-class, U.S. Americans. On the basis of observation of 112 advice episodes and interviews with 18 informants, the authors identify three dilemmas of seeking, receiving, and giving advice: Advice may be seen as helpful and caring or as butting in; advice may be experienced as honest or supportive; and …


The Sound Of (Rap) Music: Sampling, Copyright Law And The Production Of Cultural Change, Kembrew Mcleod Dec 1996

The Sound Of (Rap) Music: Sampling, Copyright Law And The Production Of Cultural Change, Kembrew Mcleod

Kembrew McLeod

No abstract provided.


The Influence Of Gender And Media Type On Job Satisfaction In Media Advertising Departments, James Pokrywczynski, Jack Crowley Dec 1996

The Influence Of Gender And Media Type On Job Satisfaction In Media Advertising Departments, James Pokrywczynski, Jack Crowley

James Pokrywczynski

No abstract provided.


Changes And Consistencies: Newspaper Journalists Contemplate An Online Future, Jane Singer Dec 1996

Changes And Consistencies: Newspaper Journalists Contemplate An Online Future, Jane Singer

Jane B. Singer

Explores the attitudes of metro reports and editors in the United States toward changes in the media through which they provide information to readers. Concerns about the way in which journalists are integrating these changes not only in their daily routines but also in their perceptions of their own roles, skills and values; Documentation of two related questions that guided this attitude assessment study


The Private Ownership Of Culture: Cultural Production And Intellectual Property Law, Kembrew Mcleod Dec 1996

The Private Ownership Of Culture: Cultural Production And Intellectual Property Law, Kembrew Mcleod

Kembrew McLeod

No abstract provided.


Job Satisfaction Among Newspaper Advertising Department Personnel, James Pokrywczynski, Jack Crowley Dec 1996

Job Satisfaction Among Newspaper Advertising Department Personnel, James Pokrywczynski, Jack Crowley

James Pokrywczynski

No abstract provided.


A New Look At The Reasons For Job Satisfaction Among Women, James Pokrywczynski, Jack Crowley Dec 1996

A New Look At The Reasons For Job Satisfaction Among Women, James Pokrywczynski, Jack Crowley

James Pokrywczynski

No abstract provided.


Deceiving Sources, Michael Pritchard Dec 1996

Deceiving Sources, Michael Pritchard

Michael Pritchard

No abstract available.


A New Front Line In The Battle For Readers? Online Coverage Of The 1996 Election By Denver's Competing Newspapers, Jane Singer Dec 1996

A New Front Line In The Battle For Readers? Online Coverage Of The 1996 Election By Denver's Competing Newspapers, Jane Singer

Jane B. Singer

The _Denver Post_ and _Rocky Mountain News_ have been fiercely at war for 100 years. In the fall of 1996, the two papers got their first shot at trying to outgun each other in online political coverage. This exploratory study analyzes the print and Web versions of the two papers during the campaign season to determine how they handled the opportunities and challenges of cyberspace; interviews with their online editors provide insight into why things were the way they were this time around.


The Revolutionary, The Traditionalist And The Realist, Jane Singer Dec 1996

The Revolutionary, The Traditionalist And The Realist, Jane Singer

Jane B. Singer

No abstract provided.


Book Review Of Meagher, R.M., Euripides’ Bakkhai, Katerina Zacharia Dec 1996

Book Review Of Meagher, R.M., Euripides’ Bakkhai, Katerina Zacharia

Katerina Zacharia

No abstract provided.