Social and Behavioral Sciences Commons^™

Projective Techniques In Us Marketing And Management Research: The Influence Of The Achievement Motive, Lawrence Soley

Lawrence Soley

Purpose – This paper aims to examine the use of projective techniques for published marketing and management research in the USA. The paper emphasizes the influence that McClelland, Atkinson, Clark and Lowell’s study, The Achievement Motive (1953), has had on subsequent research. That work applied quantitative analysis to responses obtained using projective techniques.

Design/methodology/approach – The approaches used in this paper consist of descriptive historical methods and a literature review. The historical analysis was conducted using Kuhn’s 1967 conception of paradigms, showing that the paradigm from which projective techniques emerged – psychoanalysis – failed to gather many adherents outside the …

Sex And Shock Jocks: An Analysis Of The Howard Stern And Bob & Tom Shows, Lawrence Soley

Lawrence Soley

Studies of mass media show that sexual content has increased during the past three decades and is now commonplace. Research studies have examined the sexual content of many media, but not talk radio. A subcategory of talk radio, called “shock jock” radio, has been repeatedly accused of being indecent and sexually explicit. This study fills in this gap in the literature by presenting a short history and an exploratory content analysis of shock jock radio. The content analysis compares the sexual discussions of two radio talk shows: Infinity’s Howard Stern Show and Clear Channel’s Bob & Tom Show.

Censorship Inc.: The Corporate Threat To Free Speech In The United States, Lawrence Soley

Lawrence Soley

The First Amendment of the U.S. Constitution is a landmark in the defense of free speech against government interference and suppression. This book shows it also acts as a smokescreen behind which a more dangerous and insidious threat to free speech is at work.

Soley shows how as corporate power has grown and come to influence the issues on which ordinary Americans should be able to speak out, new strategies have developed to restrict free speech on issues in which corporations and property-owners have an interest. From the tobacco industry’s attempts to prevent information about the effects of smoking on …

Advertising Media Selection, Lawrence Soley

Lawrence Soley

Advertising media planning is part of the media planning process. It consists of selecting the appropriate media and vehicles that will carry the campaign advertisements. The decision making involved in media planning is quantitative and qualitative. Quantitative decisions include analyzing the vehicles' delivery to the target market and determining the cost efficiency of particular media and vehicles. Qualitative decisions include looking at the appropriateness of a vehicle's editorial environment for the product being advertised, and the attentiveness of prospects to that vehicle.

The Tricks Of Academe, Lawrence Soley

Lawrence Soley

No abstract provided.

Business-To-Business Media Selection, Kyle Krueger, Lawrence Soley

Lawrence Soley

Business-to-business advertising media selection consists of analyzing and selecting the appropriate media and vehicles for reaching workplace-based prospects. The analysis is based on quantitative factors such as cost efficiency, and qualitative factors such as the appropriateness of the vehicle's editorial environment for the product or service being marketed.

Research And The Bottom Line In Today’S University, Sarah Bonewits Feldner, Lawrence Soley

Lawrence Soley

Citing examples of corporate involvement in university research and decision making, the authors argue that today’s university is characterized by a web of symbiotic relationships which may turn them away from other important priorities, particularly teaching. When universities are scrambling for corporate support, the missions that become most important are conducting research that attracts corporate sponsors, developing marketable products and technologies, maintaining and cultivating ties with the private sector, and fashioning imaginative partnerships with corporate patrons.

Projective Techniques For Advertising And Consumer Research, Lawrence Soley

Lawrence Soley

No abstract provided.

Review Of Michael Sweeney’S Secrets Of Victory: The Office Of Censorship And The American Press And Radio In World War, Lawrence Soley

Lawrence Soley

No abstract provided.

Measuring Responses To Commercials: A Projective-Elicitation Approach, Lawrence Soley

Lawrence Soley

Photoelicitation and projective assessment are research methods derived from visual sociology and psychoanalysis respectively. This study combined the methods by having respondents view a commercial, and then showing them one of two versions of a projective drawing showing a lone or a male-accompanied woman sitting on a couch. Respondents were told that the woman in the drawing had just seen the commercial and were asked about what the woman was thinking. The results show that a paper-and-pencil attitude measure correlated moderately with the visually-primed responses, but the visually-primed responses included psychoanalytically-predicted reactions such as denial and displacement and were dependent …

Transparency In Communication: An Examination Of Communication Journals’ Conflicts-Of-Interest Policies, Lawrence Soley, Sarah Feldner

Lawrence Soley

Increased corporate-sponsored university research and professorial consulting has caused medical, psychological, and other scientific journals to adopt conflicts-of-interest disclosure policies. This study examines editorial policies concerning conflicts of interest at communication journals in the context of Habermas’s theory of communicative action. The results show that communication journals do not have the same mandatory disclosure requirements that journals of other disciplines have. In this regard, communication research journals are similar to the mass media. Consequently, the article suggests that disclosure policies are needed if communication research journals are to function as part of a larger dialogic process. Moreover, communication researchers are …

Business To Business Media Selection; Advertising Media Selection, Lawrence Soley, K. Krueger

Lawrence Soley

No abstract provided.

Sex And Shock Jocks: An Analysis Of The Howard Stern And Bob & Tom Shows, Lawrence Soley

Lawrence Soley

No abstract provided.

Community Renegades: Micro-Radio And The Unlicensed Radio Movement, Lawrence Soley

Lawrence Soley

No abstract provided.

Projective Techniques For Social Science And Business Research, Lawrence Soley, Aaron Smith

Lawrence Soley

No abstract provided.

Corporations Threaten Free Speech, Lawrence Soley

Lawrence Soley

No abstract provided.

Private Censorship, Corporate Power, Lawrence Soley

Lawrence Soley

No abstract provided.

The Power Of The Press Has A Price, Lawrence Soley

Lawrence Soley

No abstract provided.

Free Radio: Electronic Civil Disobedience, Lawrence Soley

Lawrence Soley

No abstract provided.

Leasing The Ivory Tower, Lawrence Soley

Lawrence Soley

No abstract provided.

The News Shapers: The Sources Who Explain The News, Lawrence Soley

Lawrence Soley

No abstract provided.

Radio Warfare: Oss And Cia Subversive Propaganda, Lawrence Soley

Lawrence Soley

No abstract provided.

Clandestine Radio Broadcasting, Lawrence Soley, J. Nichols

Lawrence Soley

No abstract provided.