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Full-Text Articles in Social and Behavioral Sciences
Reinventing Libraries For The Next Generation Of Library Users, La Loria Konata
Reinventing Libraries For The Next Generation Of Library Users, La Loria Konata
La Loria Konata
The article calls for the need to reinvent libraries for the next generation of library users. It stresses the value of being able to provide customer satisfaction, building and maintaining loyalty as well as resolving customer complaints so as to compete with other libraries. It also points out the importance of branding as a marketing strategy and encourages libraries to adhere to the liaison model or subject specialist model in providing specialized service. Also suggested are steps for marketing library services.