Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 9 of 9

Full-Text Articles in Social and Behavioral Sciences

The Paradox Of Public Diplomacy On The Web: An Empirical Analysis On Interactivity And Narratives Of Nation-States' Ministry Of Foreign Affairs Web Sites, Hyung Min Lee, Kevin Y. Wang, Yejin Hong Feb 2016

The Paradox Of Public Diplomacy On The Web: An Empirical Analysis On Interactivity And Narratives Of Nation-States' Ministry Of Foreign Affairs Web Sites, Hyung Min Lee, Kevin Y. Wang, Yejin Hong

Kevin Wang

Against the backdrop of Habermas’ theory of communicative action, we empirically analyzed the level of interactivity and narratives offered in nation-states’ ministry of foreign affairs Web sites. A multiple regression analysis was performed in an attempt to identify factors affecting the level of interactivity in such Web sites. Findings revealed that the level of economic development is the sole significant factor in regards to the level of interactivity. Further, self-interested, goal-directed, and strategic purposes behind the allegedly transparent, engaging, and interactive public diplomacy were evidenced through a critical analysis of the objectives, key issues, and target publics addressed and highlighted …


E-Government In Public Diplomacy: An Exploratory Analysis On Factors Affecting Interactive Interfaces In Ministry Of Foreign Affairs Web Sites, Hyung Lee, Kevin Wang Feb 2016

E-Government In Public Diplomacy: An Exploratory Analysis On Factors Affecting Interactive Interfaces In Ministry Of Foreign Affairs Web Sites, Hyung Lee, Kevin Wang

Kevin Wang

In an attempt to empirically explore the ways in which governments take advantage of interactive interfaces on the Web for public diplomacy purposes, the authors conduct a content analysis on 83 nations’ ministry of foreign affairs Websites. Through a statistical analysis, they found that a nation’s Gross Domestic Product (GDP) and level of telecommunication infrastructure are significant factors in accounting for variations in the level of interactivity offered in such E-Government Websites. In addition, the findings indicate a notable disparity between nations in the interactive adoption in several ways. The authors discuss implications and suggestions with respect to success factors …


Mixing Metaphors: Sociological And Psychological Perspectives On Virtual Communities, Kevin Wang Feb 2016

Mixing Metaphors: Sociological And Psychological Perspectives On Virtual Communities, Kevin Wang

Kevin Wang

This chapter explores the theoretical and conceptual assumptions underlying the notion of virtual community. Drawing from relevant literature, the author first examines the fundamental properties of the Internet as both technological and cultural artifact and argues that the Internet can embody different technological, functional, and symbolic meanings that will have direct implications for how communities are formed and experienced. Building on that framework, the second part of the chapter focuses on the sociological and psychological bases of community and explores how such conceptions change with the emergence of the Internet. The author concludes that studies of virtual communities must be …


Viral Marketing, Kevin Y. Wang, Mark A. Rademacher Feb 2016

Viral Marketing, Kevin Y. Wang, Mark A. Rademacher

Kevin Wang

Viral marketing refers to the application of traditional word-of-mouth marketing to the online environment. Originally developed by Steve Jurvetson and Tim Draper in 1997, the term is used to describe online techniques designed to generate peer-to-peer conversation and buzz about a company, brand, product, or service. A message that contains something of value or appeal is diffused throughout members of a given social network, and ideally across networks, in an exponential fashion, much like the spread of a virus in medical parlance. The rapid adoption of digital and social media tools by politicians has led to an increased visibility and …


Public Service In The Information Age: A Study Of E-Government In Taiwan, T. Y. Lau, Kevin Y. Wang, David Atkin Feb 2016

Public Service In The Information Age: A Study Of E-Government In Taiwan, T. Y. Lau, Kevin Y. Wang, David Atkin

Kevin Wang

This article reviews the literature on e-government and discusses policy implications stemming from e-government initiatives in Taiwan. Drawing from evaluation frameworks established in previous research, this study surveys the content of 62 websites maintained by the local, secondary and central government. Study findings suggest that, while Taiwan has made significant progress in deploying e-government initiatives across different administrative levels-especially in delivering a single service window model providing one-stop service for citizens and businesses-the technology's overall implementation is hampered by operational inconsistencies at the local level and differential access across the population. The article argues that to fully realise the potential …


Media Versus Individual Frames And Horizontal Knowledge Gaps: A Study Of The 2010 Health Care Reform Debate Online, Kevin Y. Wang, David J. Atkin, Tuen-Yu Lau Feb 2016

Media Versus Individual Frames And Horizontal Knowledge Gaps: A Study Of The 2010 Health Care Reform Debate Online, Kevin Y. Wang, David J. Atkin, Tuen-Yu Lau

Kevin Wang

This study explores the relationship between online news coverage, media use, and political knowledge in the contemporary media environment. Using the debate over health care reform legislation in 2010 as the backdrop, content analysis was performed on 1,268 stories from 10 online news outlets over a 1-month period to identify the media frames being perpetuated by more ideologically partisan versus nonpartisan media organizations. A survey was then conducted with 333 participants to investigate media audience news consumption patterns and their individual frames regarding the issue of health care reform. Results suggest that a person’s individual frames held concerning health care …


Strong-Tie Social Connections Versus Weak-Tie Social Connections, Mark A. Rademacher, Kevin Y. Wang Feb 2016

Strong-Tie Social Connections Versus Weak-Tie Social Connections, Mark A. Rademacher, Kevin Y. Wang

Kevin Wang

Discussions regarding the strength of social ties relate to social capital theory. As Robert Putnam describes it, social capital theory suggests that social networks have value at the micro (individual), meso (community), and macro (societal) levels. An individual's social network is comprised of multiple, multiplex social ties of varying strengths. Strong ties exist among individuals connected within densely knit, homogenous networks such as those involving kin and close friends. Weak ties exist among individuals connected within sparse, heterogeneous networks such as those involving acquaintances.


Online Forums As An Arena For Political Discussions: What Politicians And Activists Can Learn From Teachers, Kevin Y. Wang Feb 2016

Online Forums As An Arena For Political Discussions: What Politicians And Activists Can Learn From Teachers, Kevin Y. Wang

Kevin Wang

This paper discusses the use of online discussion forums in various “e-democratic” practices in light of the lessons learned from the field of education. Informed by a conceptual framework drawn from the role of public sphere in electronic democracy and the ideal learning conditions of a computer-mediated communication environment, the author analyzed two discussion forums maintained by a government and a civil society group. Results suggest that, in both cases, online discussion forums only reflect a few elements of effective online learning and therefore, have yet to reach their full potentials. Implications for future research are discussed.


Sense Of Community And Political Mobilization In Virtual Communities: The Role Of Dispositional And Situational Variables, Kevin Y. Wang Feb 2016

Sense Of Community And Political Mobilization In Virtual Communities: The Role Of Dispositional And Situational Variables, Kevin Y. Wang

Kevin Wang

This paper explores the psychological processes that connect virtual communities to political behavior. Drawing on previous findings in political psychology, I argue that the psychological sense of community may be an important mechanism that dictates people’s behavioral responses toward incoming information or mobilization pressure in the online environment. I then discuss the role of different dispositional and situational variables in: a) contributing to the formation of sense of community in the virtual world, and b) serving as potential moderators to influence the strength of virtual sense of community and its subsequent impact on individuals’ political behavior. Finally, I consider the …