Social and Behavioral Sciences Commons^™

Facebook And User Experience: Evaluating Brand Equity Of Purdue University Residences, Jackelyn Perkins

Open Access Theses

This study investigated how brand equity was perceived on the Purdue University Residences’ Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants’ perceptions of brand equity.

Impact Of Communication Appeals On Recycling Behaviors Among Undergraduate Students, Ning Zhu

Open Access Theses

The present thesis aims to understand factors influencing student recycling behaviors, and to investigate effective communication approaches to increase such behaviors. An online survey was conducted to examine the relationships between student recycling frequency in different contexts, students’ attitudes toward the environment, barriers to their recycling, students’ perceptions of communication messages, and communication media they think to be effective. Descriptive statistics, ANOVAs, t-test, simple linear regressions, categorical multinomial logistic regression, and a chi-square test were conducted, and the data was collected from a large land-grant university in the Midwestern United States. A total of 537 questionnaires were answered.

The …

Make The Connection: Personal And Institutional Identity In The U.S. Department Of Veterans Affairs Ptsd Campaign, Staci B. Smith

Open Access Theses

The common procedure in a health campaign is to use fear and guilt appeals to influence health behaviors among target populations (Mattson & Lam, 2016). The use of identity, identification, and reframing in a health campaign has been relatively under-explored. This study examines invitations to identification and reframing in a specific health campaign, the U.S. Department of Veterans Affairs (VA) “Make the Connection” campaign. With the issues of mental health and post-traumatic stress disorder (PTSD) reaching high levels of attention in media and society, the VA’s Make the Connection campaign encourages military veterans and their families to seek help for …

Innovation As Everyday Action: A Case Study Of Organizational Discourse And The Local Meaning Of Innovation, Jennifer C. Batra

Open Access Theses

This study describes and explicates the nuanced nature of commonly adopted buzzwords such as innovation by analyzing how innovation is defined and embedded structurally within a single organization. Working to uncover how the individual construction of a local definition of innovation within the global context of a quasi-academic organization changes as organizational priorities and practices evolve over time, I present the varied framings of innovation at the micro, meso, and macro levels, through two research phases (a) the definition phase and (b) the practice phase over the course of one year.

This thesis project is situated within a single Mid-Western …

Advice On Facebook: Channel Effects On The Evaluation Of Advice, Douglas E. Pruim

Open Access Theses

This thesis explores the evaluation of advice given in comments on Facebook status updates. To date, most research on advice has focused on dyadic, face-to-face interactions. The masspersonal channel of Facebook introduces a public into advice exchanges, including not only an audience but multiple advisors. The current study extends advice response theory by examining how advice recipients are affected by perceived consensus and tailoring in advice messages, and by the trait of conformity or the desire to conform to others' opinions. Participants (N = 269) completed questionnaires about past status updates on Facebook in which they disclosed a problem and …

Software Architecture And Development For Controlling A Hubo Humanoid Robot, Anne Giulia Pellicciotti

Open Access Theses

This study considers the level of involvement of participants viewing bilingual and English language TV commercials. It analyzes results from 295 non-Hispanic participants studying at a Midwestern university. In the study, participants were asked to view four commercials. Using Zaichkowsky's (1994) 10-item Personal Involvement Inventory (PII), participants scaled the advertisements on a 7-level scale. The scale evaluated participants' emotional and cognitive involvement with the ad. This between-subjects design required that participants be randomly separated into viewing all-English or all-bilingual advertisements. Findings showed no significant difference in involvement levels between bilingual or English commercials within this demographic group. Those with higher …