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Full-Text Articles in Social and Behavioral Sciences

A Comparative Study Of Communication Style In Japan And The United States As Revealed Through Content Analysis Of Television Commercials, Noriko Huruse Jul 1978

A Comparative Study Of Communication Style In Japan And The United States As Revealed Through Content Analysis Of Television Commercials, Noriko Huruse

Dissertations and Theses

This study is an empirical analysis of communication styles in Japan and the United States. In particular, the study deals with communication styles in Japanese and American television commercials as a reflection of human communication styles in the two countries.


A Comparative Study Of Perceptual Ratings And Fundamental Frequency In Female And Male Esophageal Voices, Anne Terese Heinrich May 1978

A Comparative Study Of Perceptual Ratings And Fundamental Frequency In Female And Male Esophageal Voices, Anne Terese Heinrich

Dissertations and Theses

This study proposed to determine if male and female esophageal voices were rated in the same manner by naïve listeners. Answers to the following questions were sought:

  1. Is there a difference in the social acceptability ratings given to female esophageal voices compared to male esophageal voices, when the speakers are matched for speaking ability?
  2. Does a relationship exist between the fundamental frequencies of female esophageal voices and ratings of social acceptability given by naïve listeners?
  3. Does a relationship exist between the fundamental frequencies of male esophageal voices and ratings of social acceptability given by naïve listeners?
  4. Do male and female …


An Analysis Of Sex Role Bias In Clinician's Evaluations Of Client Behavior, Shari Paula Greenberg May 1978

An Analysis Of Sex Role Bias In Clinician's Evaluations Of Client Behavior, Shari Paula Greenberg

Dissertations and Theses

This study investigated the effects of sex differences on clinical judgements. It was hypothesized that: l) clinicians will respond differently to aggressive, self-assertive, or dependent behavior, depending upon whether this behavior was performed by a man or a woman; 2) clinicians will have different treatment goals for a man and a woman who behaved in the same manner; 3) clinicians will describe the client engaged in aggressive, self-assertive, or dependent behavior differently, depending on the sex of the client; 4) clinicians will have different feelings towards men and women behaving in exactly the: same manner, and; 5) clinicians will rate …


A Study Of The Perceptual Parameters Of Voice In Aging Females, Barbara Ann Mathers Jan 1978

A Study Of The Perceptual Parameters Of Voice In Aging Females, Barbara Ann Mathers

Dissertations and Theses

An interest in understanding the aging processes, as they relate to voice, has prompted research investigating physiological, acoustical, and perceptual attributes of the aging vocal mechanism. Recently, it has been demonstrated that perceptual parameters, in older male voices, differentiate speakers according to age estimations, as determined by a group of listeners.

The purpose of this study was to determine the perceptual characteristics of the female voice which are associated with perceived age, as contrasted to chronological age.


A Readership Study Of Oregon Wildlife Magazine, Deborah C. Sullivan Jan 1978

A Readership Study Of Oregon Wildlife Magazine, Deborah C. Sullivan

Dissertations and Theses

The purpose of this study was to determine the extent and frequency of readership of the Oregon Wildlife magazine and this relationship to Klapper's reinforcing hypothesis.

The basic question posed was: What population of individuals in Oregon read which types of fish and wildlife articles in the Oregon Wildlife magazine, and how do these respondents assess the readability and accuracy of the magazine?