Social and Behavioral Sciences Commons^™

Relationships Between Rejected And Accepted Romantic Initiation Behaviors On Social Media: Self-Esteem And Depressive Feelings In Face-To-Face Interactions, Katie Walker

Pepperdine Journal of Communication Research

Snap, write, upload; smile, tag, post. These are the sequence of actions that have become prevalent amongst social media users. Now, more than ever, such platforms have enabled users to connect with each other, share information, and even initiate romantic relationships. Most social media are designed to stimulate positive interactions among users, for example via “likes” and “favorites,” (Valkenburg, Koutamanis, & Vossen, 2017). However, with this sense of empowerment through a screen also comes the possibility of becoming negatively affected by the interpersonal responses that one receives on social media. Romantic Initiation Behaviors (RIBs) occur anytime one reaches out to …

Call To Action: Climate Change Is Calling, Elizabeth Maccoy, Timothy Good, Sarah Fischbach Phd

Pepperdine Journal of Communication Research

The sustainability movement found in

many popular companies (i.e. Patagonia, Toms Shoes, Rareform) promotes helping the changing climate as part of their marketing strategy. Our research begins to uncover the benefits of these movements that shape student’s thinking towards sustainability. This study aims to evaluate sustainability on the campus of Pepperdine University from the students’ point-of-view after participating in a sustainability project in marketing classes. A convenience non-probability sample of 75 participants engaged in the quantitative Qualtrics online survey. Our results reveal that Pepperdine students who participated in the marketing campaign consider sustainability important, have positive attitudes toward the environment …

Undemocratic And Liable, Noel Kildiszew

Pepperdine Journal of Communication Research

The tragedy of World War II left the world in rubble. In 1945, a continent once controlled by fascist and communist dictators found itself in the process of rehabilitation not only of cities but also of government systems. With Hitler and Mussolini literally out of the equation, the world could seemingly recover peacefully. However, seventy-four years later in 2019, similar problems are beginning to rise out of the ashes of WWII. Under the presidency of Donald Trump, the United States government is beginning to align itself with fascist ideology. Traditionally, fascism creates social and government systems that support a centralized …

Male Gender Expression Conflict Between Baby Boomers And Millennials, Annelise Green, Caroline Mcclelland

Pepperdine Journal of Communication Research

Ellen Degeneres cheerfully identifies herself as a Baby Boomer to her TV show audience, explaining that her generation was so-named because after World War II their parents said “We lived through the war, let’s make whoopee!” (Degeneres, 2016). Ellen then quips that “For you Millennials, making whoopee is like Netflix and Chill... But they were married,” (Degeneres, 2016). Here, Ellen has identified one of the key differences between two generations. Inasmuch as a person can be influenced by their parents, friends, or education, generations (or cohorts) can be impacted through the societal context surrounding their time of birth. Differences within …

Thank You

Pepperdine Journal of Communication Research

Thank you for reading Volume 7 of the Pepperdine Journal of Communication Research.

$16.7 Million To Save One Reputation: How Starbucks Responded Amidst A Racial Sensitivity Crisis, Monica Avila, Hannah Parkin, Sabrina Galoostian

Pepperdine Journal of Communication Research

In April of 2016, two black men were sitting in a Starbucks store (Gayle, 2018) when an employee claimed they had to leave since they had not made a purchase. The two men refused to leave the store, which prompted the Starbucks barista to call the Philadelphia Police, claiming that the two men were trespassing. A viral video showed the two men being arrested and caused a public out roar. After the public started several protests at multiple Starbucks locations, the chain decided to take serious action and closed over 8,000 stores for a day to run a racial bias …

Table Of Contents And Editors' Notes, Emma Johnson, Kayla Elwy

Pepperdine Journal of Communication Research

Table of Contents and Editors' Notes

Pepperdine Journal Of Communication Research Volume 7 // April 2019

Pepperdine Journal of Communication Research

Pepperdine Journal of Communication Research Volume 7 // April 2019

Rhetorical Theory In The Age Of Social Media In Dear Evan Hansen, Katherine Quick

Pepperdine Journal of Communication Research

Broadway hit musical, Dear Evan Hansen, has revolutionized the culture of theater, as the show discusses many issues facing society such as loneliness and anxiety as caused by the increasing use of social media. This musical creates a space to talk about important issues that often go unsung. In the song, “Waving Through a Window”, the main character Evan details many of his anxieties and worries, as he desires to fit in at school and navigate the world around him. This paper argues that the writers of Dear Evan Hansen effectively argue that today’s society is one in which teenagers …

The Cold War And The Discipline Of Negotiation, Bazil Cunningham

Global Tides

The Cold War period is perhaps one of the most tumultuous periods in modern history apart from the calamity of World War I and World War II. The juxtaposition of two world superpowers and the proliferation of nuclear arms resulted in extreme tension, uncertainty, and fear during the Cold War era. Although nuclear warfare was averted, experts all unanimously agree that the world barely escaped unscathed. This paper will provide detail surrounding the history of the Cold World Era, an in-depth discussion regarding the application of Negotiation theory to this conflict, and any conclusions that can be drawn. The synthesis …