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Social and Behavioral Sciences Commons™

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Communication

Pepperdine University

Theses and Dissertations

Articles 1 - 6 of 6

Full-Text Articles in Social and Behavioral Sciences

How Political Elite Leverage Twitter To Polarize America, Woodson Morris Hobbs V Jan 2024

How Political Elite Leverage Twitter To Polarize America, Woodson Morris Hobbs V

Theses and Dissertations

While social media has changed how humans use the internet, Twitter has drastically reformed how individuals worldwide receive their news. As news outlets fail to keep up with the rapid dissemination of information online, Twitter has become a sounding board for the political elite who leverage the platform's immediacy and virality. This study, using Quantitative Ethnography's Epistemic Network Analysis, seeks to determine if the political elite, specifically members of Congress, are leveraging Twitter to spread polarizing information to strengthen their base. In this study, extensive coding of select members of the 118th Congress was completed and compared to Voteview.com's DW-Nominate …

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Overcoming The Space Between Us: A Multi-Disciplinary Approach To Bridge Building, Kate Hanisian Jan 2023

Overcoming The Space Between Us: A Multi-Disciplinary Approach To Bridge Building, Kate Hanisian

Theses and Dissertations

Facilitators in organization and community contexts (and other practitioners whose job it is to move groups of people forward together) are faced with the undercurrent of human conflict every day in meetings and gatherings around the world; often with limited access to an overarching tool to help prevent and manage conflict in most settings. The purpose of this paper was to uncover patterns in bridge building practices so that anyone who finds themselves in the role of facilitating conversations between people who are very different or do not like each other might lean into a set of practices that can …

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Social Media Use, Disordered Eating, And Body Image In Adolescent Females: A Systematic Review Of The Literature, Alara Ozpolat Jan 2022

Social Media Use, Disordered Eating, And Body Image In Adolescent Females: A Systematic Review Of The Literature, Alara Ozpolat

Theses and Dissertations

Adolescent females are especially at risk of developing eating disorders due to expectations surrounding body image, social pressures, and influence from peers. With the significant role of social media in daily life, the average adolescent currently spends several hours a day engaging with content on social media. The overall aim of this review was to better understand the impact of social media consumption on disordered eating and body image among female adolescents. The primary research questions explored within this systematic review were as follows: Is there a relationship between social media use, body image concerns, and/or eating disorder symptoms in …

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Corporate Activism Best Practices In The Age Of Social Media, Fransisco Flores Jan 2022

Corporate Activism Best Practices In The Age Of Social Media, Fransisco Flores

Theses and Dissertations

Corporate activism, or the act of corporations speaking out on sociopolitical issues, has become more common with technological advances and social media access. Corporations’ role in society has evolved to include non-economic functions that aim to improve societal conditions. Despite corporations fulfilling additional societal roles, they face increased scrutiny from shareholders and stakeholders alike. Speaking out on social issues or staying silent causes ripple effects amongst their internal and external networks. Speaking out on social media while working for a private or publicly traded corporation can be challenging as it entails weighing a wide array of conditions, stakeholder desires, and …

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Climate Change, Social Media, And Generation Z, Melanie Morris Jan 2020

Climate Change, Social Media, And Generation Z, Melanie Morris

Theses and Dissertations

Recent publications report that adults known as Generation Z, between the ages of 18 to 23, increasingly rely upon social media to gain knowledge of social issues. Given social media's embeddedness in Generation Z's life, this study sought to understand if or how social media has influenced and possibly empowered Generation Z to act on social issues, particularly global climate change. This study used a phenomenological research method, which focused on the commonality of Generation Z's lived experience. Emerging themes collected through a literature review and data portray Generation Z as maturing into adulthood as tech-savvy, diverse, and inclusive self-starters. …

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"Thanks For The Free Products! #Ad": The Effects Of The Number Of Followers And Sponsorship Disclosures On The Credibility Of Instagram Influencers, Allison Renee Cox Jan 2020

"Thanks For The Free Products! #Ad": The Effects Of The Number Of Followers And Sponsorship Disclosures On The Credibility Of Instagram Influencers, Allison Renee Cox

Theses and Dissertations

Instagram influencers regularly promote products for brands. Some influencers follow Federal Trade Commission rules on advertising disclosures, such as putting "ad" or "sponsored" in a visible line of text, whereas others do not. Disclosures alert users that they are viewing an ad. Many social media users view influencers as authentic, trusted information sources, so it is important they are aware when viewing paid ads. How disclosures affect source credibility remains unclear. This study used 2 x 2 factorial design to evaluate the roles of two possible credibility enhancing factors: number of followers and advertising disclosures. Instagram users (N = …

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