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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
What Works And What Doesn't: An Analysis Of Brand Engagment On Facebook, Laurie Hiebert
What Works And What Doesn't: An Analysis Of Brand Engagment On Facebook, Laurie Hiebert
All Graduate Theses, Dissertations, and Other Capstone Projects
Brands and organizations utilize Facebook ‘likes’ and connections in order to promote brand awareness, a positive brand image, and improve purchase intention. Compared to Twitter and Instagram, Facebook remains the dominant platform for brands to sell products and engage consumers with new and upcoming merchandise and events. Consumers are dependent on their friends ‘likes’ and comments in order to make decisions about brands more than they are brand-made posts. This study looks at brand intention, message type, and the ‘like’ to determine what messages, days, and months are the most effective in generating consumer engagement.
Positive And Negative Effects Of Social Media On Adolescent Well-Being., Katie Kennedy
Positive And Negative Effects Of Social Media On Adolescent Well-Being., Katie Kennedy
All Graduate Theses, Dissertations, and Other Capstone Projects
Social media use is rapidly growing among adolescents, studies cite that the rates of “constant use” doubled from 2015 to 2018 (Anderson & Jiang, 2018; Lenhart, 2015). Social media use can have a serious negative impact on areas of well-being including feelings of depression, anxiety, fear of missing out, body image, bullying and sleep. Mojtabai, Olfson and Han (2016) cite the problematic use of mobile phones and social media applications as one of the trends aligning with the increase in major depressive episodes. Conversely, use of social media can promote positive feelings of well-being including creating a sense of community, …
Holy Alliance? Navigating Evangelical Political Identity In The Era Of Donald Trump, Anthony Comer
Holy Alliance? Navigating Evangelical Political Identity In The Era Of Donald Trump, Anthony Comer
All Graduate Theses, Dissertations, and Other Capstone Projects
Evangelical Christians have always had a complex relationship with political issues in the United States, especially with the rise of the Christian right in the 1980s. Pastors and church leaders function as crucial communicators of political values in a contemporary American context. Since 2017 the Trump presidency has provided a new set of issues to consider. With Festinger’s (1957) Cognitive Dissonance theory and Tajfel’s (1981) Social Identity theory as the foundation, this study examines how evangelical Christian pastors conceptualize their religious and political identities, how they communicate with their congregants about political issues and how they handle differences between their …