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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Misguided Optimism Among College Student Smokers: Leveraging Their Quit-Smoking Strategies For Smoking Cessation Campaigns, Joyce M. Wolburg
Misguided Optimism Among College Student Smokers: Leveraging Their Quit-Smoking Strategies For Smoking Cessation Campaigns, Joyce M. Wolburg
College of Communication Faculty Research and Publications
College student smokers are a unique group who typically plan to quit smoking by the time they graduate, but few succeed and those who do require multiple attempts. This study examines the strategies of college student participants who successfully quit smoking. They tell a story of trial and error in achieving their goal—one that is more likely to end in another failed attempt than a successful effort unless they learn from past mistakes. Their stories not only show misplaced optimism for quitting but also ineffective smoking-cessation efforts.
College Students’ Responses To Antismoking Messages: Denial, Defiance, And Other Boomerang Effects, Joyce M. Wolburg
College Students’ Responses To Antismoking Messages: Denial, Defiance, And Other Boomerang Effects, Joyce M. Wolburg
College of Communication Faculty Research and Publications
Despite the success of antismoking campaigns that aim to prevent young teens from smoking, this qualitative study provides strong evidence that different initiatives are needed for college students, particularly those who already smoke. When asked for responses to current antismoking messages, nonsmokers generally championed the cause; however, smokers often responded with anger, defiance, denial, and other negative responses. Consumers who respond in this manner are not well served by existing strategies, and money used for such campaigns could be better spent. New strategies are offered in hopes that antismoking campaigns can communicate more effectively with one high-risk group—college student smokers.