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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Studying Heuristic-Systematic Processing Of Risk Communication, Lee Ann Kahlor, Sharon Dunwoody, Robert J. Griffin, Kurt Neuwirth, James K. Giese
Studying Heuristic-Systematic Processing Of Risk Communication, Lee Ann Kahlor, Sharon Dunwoody, Robert J. Griffin, Kurt Neuwirth, James K. Giese
College of Communication Faculty Research and Publications
Using a model of risk information seeking and processing developed by Griffin, Dunwoody, and Neuwirth (1999), this study looks at predictors of the processing strategies that people apply to health risk information. Specifically, this article focuses on one relationship within the model—the relationship between perceived amount of information needed to deal with a risk and heuristic-systematic processing. Perceived amount of information needed refers to the gap between one's understanding of a risk and the level of understanding that one needs in order to make a decision about that risk. Building on the work of Chaiken (cf. 1980), the Griffin et …
Lbj, The Rhetoric Of Transcendence, And The Civil Rights Act Of 1968, Steven R. Goldzwig
Lbj, The Rhetoric Of Transcendence, And The Civil Rights Act Of 1968, Steven R. Goldzwig
College of Communication Faculty Research and Publications
The Civil Rights Act of 1968 was the result of a complex convergence of presidential public persuasion in a context of increasing domestic violence associated with a series of summer disturbances and the assassination of Martin Luther King, Jr. Analysis of Lyndon Johnson's public discourse supporting the 1968 Civil Rights Act reveals that rhetorical transcendence was employed as a recurrent strategy in attempts to pass legislation.
Misplaced Marketing Colas Big And Little: Anti‐Trust Laws, Non‐Regulation And The Disabled Marketing Of Small Brands, Joyce M. Wolburg
Misplaced Marketing Colas Big And Little: Anti‐Trust Laws, Non‐Regulation And The Disabled Marketing Of Small Brands, Joyce M. Wolburg
College of Communication Faculty Research and Publications
Shelf access fees and cooperative merchandising agreements are tactics that clearly give power to big business, and nowhere is this more evident than in the soft drink wars. The lack of legal protection against these tactics by US regulators can squeeze small brands out of the retail environment and effectively disable the marketing strategy of small soft drink companies and other small businesses. Thus, marketing becomes not only misplaced, but irrelevant.
Cramer-Krasselt [Encyclopedia Entry], James Pokrywczynski, John Mcdonough
Cramer-Krasselt [Encyclopedia Entry], James Pokrywczynski, John Mcdonough
College of Communication Faculty Research and Publications
No abstract provided.
Campbell-Ewald [Encyclopedia Entry], James Pokrywczynski
Campbell-Ewald [Encyclopedia Entry], James Pokrywczynski
College of Communication Faculty Research and Publications
No abstract provided.
Review Of Harry Truman And Civil Rights: Moral Courage And Political Risks, Steven R. Goldzwig
Review Of Harry Truman And Civil Rights: Moral Courage And Political Risks, Steven R. Goldzwig
College of Communication Faculty Research and Publications
No abstract provided.