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Social and Behavioral Sciences Commons

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Communication

Marquette University

1991

Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

Broadcasts Of Basketball, Tennis Events Provide Greatest Exposure To Courtside Advertisers, According To Research, James Pokrywczynski Aug 1991

Broadcasts Of Basketball, Tennis Events Provide Greatest Exposure To Courtside Advertisers, According To Research, James Pokrywczynski

College of Communication Faculty Research and Publications

No abstract provided.


In-Arena Signage Registers Brand Names With Sports Fans; Rotating Signage Has Higher Sponsor Recall Than Still Signs, James Pokrywczynski Jul 1991

In-Arena Signage Registers Brand Names With Sports Fans; Rotating Signage Has Higher Sponsor Recall Than Still Signs, James Pokrywczynski

College of Communication Faculty Research and Publications

No abstract provided.


Theo-Political Conspiracy Discourse In The Wanderer, Steven R. Goldzwig Jan 1991

Theo-Political Conspiracy Discourse In The Wanderer, Steven R. Goldzwig

College of Communication Faculty Research and Publications

This study undertakes an intensive analysis of The Wanderer, an ultraconservative Catholic weekly newspaper. It is argued that conspiracy discourse in The Wanderer provides a continuous series of "god" and "devil" terms that playoff one another as "generic warrants" authorizing a domino effect that solidifies an overarching rhetorical vision, which ultimately affects the interpretation of U.S. Roman Catholic Church doctrine and its application to a number of contemporary sociopolitical issues. Discourse emanating from this particular publication is representative of a "paranoid style" and provides a case study for tracing operant terms in an ongoing "backlash movement."


Communication Ethics Pedagogy, Steven R. Goldzwig Jan 1991

Communication Ethics Pedagogy, Steven R. Goldzwig

College of Communication Faculty Research and Publications

No abstract provided.