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Social and Behavioral Sciences Commons™

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Communication

Marquette University

Theses/Dissertations

2017

Articles 1 - 10 of 10

Full-Text Articles in Social and Behavioral Sciences

Buying For A Cause: Consumer Attitudes Towards Cause Marketing, Using Theory Of Planned Behavior, Katie Lynn Sloan Jul 2017

Buying For A Cause: Consumer Attitudes Towards Cause Marketing, Using Theory Of Planned Behavior, Katie Lynn Sloan

Master's Theses (2009 -)

This research was conducted to learn if consumer attitudes and purchase intentions of cause marketing products could be recognized and better understood by applying Icek Ajzen’s Theory of Planned Behavior (TPB). Specifically, the researcher intended to learn more about consumer participation in cause marketing programs and to start a discussion about what consumers expect or hope to gain from their participation. This study applied purchase-triggered donation cause marketing to a post-test experimental design to investigate if purchase intentions are higher when a cause marketing appeal was present and to learn more about the application of TPB in cause marketing consumer …

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Corporate Social Responsibility In Sports: Efforts And Communication, Daniel Erickson Jul 2017

Corporate Social Responsibility In Sports: Efforts And Communication, Daniel Erickson

Master's Theses (2009 -)

The practice of corporate social responsibility (CSR) has always been integral to sports organizations and is increasing rapidly in popularity. However, scholars have found that there is no true definition of CSR that describes what it is, whom it should help, and how it should be communicated to stakeholders. This thesis examines the CSR initiatives of four major U.S. sports leagues and their teams, as well as how these initiatives are communicated to fans and other stakeholders through the websites associated with these organizations. This study found these organizations make CSR information readily accessible to their stakeholders and participate in …

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Linking Heuristic-Systematic Processing To Adoption Of Behavior, Shiyu Yang Jul 2017

Linking Heuristic-Systematic Processing To Adoption Of Behavior, Shiyu Yang

Master's Theses (2009 -)

This study sets out to draw connections among key components within three conceptual models: the Risk Information Seeking and Processing model, the Heuristic-Systematic Model, and the Theory of Planned Behavior. Specifically, it proposes and tests the theoretical linkages among heuristic and systematic information processing, depth of processing, attitude stability, and behavioral intention. Archival data drawn from a panel survey that concerns health risks from drinking municipal tap water are used for theory testing. Findings reveal that systematic processing is positively related to number of strongly held behavioral beliefs, strength of belief outcome evaluations, and strength of cognitive structure--all indicated depth …

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Can Big Whales Inspire Big Behaviors? A Study Of Environmental Communication, And Nature Immersion, Theresa Soley Jul 2017

Can Big Whales Inspire Big Behaviors? A Study Of Environmental Communication, And Nature Immersion, Theresa Soley

Master's Theses (2009 -)

Direct contact with wild nature is becoming harder for people to access in present times, yet research suggests that experiencing nature is important to the formation of environmental values, which may lead to conservation behaviors. My thesis experiment theorizes that direct contact with nature has the ability to impact people's behavioral beliefs and intentions toward the environment, applying Icek Ajzen's Theory of Planned Behavior (TPB) and the New Ecological Paradigm Scale as measures. A questionnaire was administered post-whale watching trips in Juneau, Alaska to determine whether whales, direct experience with charismatic megafauna, could stimulate positive attitudes and behaviors toward recycling. …

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Impact Of Cybvervetting On Job Seekers' Social Media Use And Identity Creation, Courtney Powers Apr 2017

Impact Of Cybvervetting On Job Seekers' Social Media Use And Identity Creation, Courtney Powers

Master's Theses (2009 -)

Social media has become an integral part of connecting with others and sharing personal information. As more individuals use social media to express themselves, organizations have begun using these same sites to make hiring decisions in a process called cybervetting. Although some researchers suggest that cybervetting has consequences for self-expression, currently little research has explored how cybervetting impacts job seekers’ social media use and identity creation. Accordingly, this study uses quantitative and qualitative methods to explore how cybervetting impacts job seekers’ social media use and online identity creation. By surveying job-seeking social media users, this study measures the relationships between …

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An Investigation Into The Teaching Of International Public Relations To Undergraduates, Matthew Wisla Apr 2017

An Investigation Into The Teaching Of International Public Relations To Undergraduates, Matthew Wisla

Master's Theses (2009 -)

Currently, most U.S. multinational companies increasingly rely on international markets for revenue and growth. Public relations professionals, whether they are on assignment in a foreign land or based in the U.S. as part of an international team, must possess the skills to communicate effectively with target audiences from other cultures. The purpose of this study is to better understand the international qualifications and background of instructors teaching international public relations to U.S. undergraduates. This study is based on data collected through telephone interviews with select academic thought leaders in the field of teaching international public relations, and a broad email …

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Sex Acculturation And Risk Perceptions: Information Seeking And Processing Among Chinese Students In The U.S., Jieyu Ding Apr 2017

Sex Acculturation And Risk Perceptions: Information Seeking And Processing Among Chinese Students In The U.S., Jieyu Ding

Master's Theses (2009 -)

The number of Chinese students studying in the United States is increasing each year and studying in the U.S. provides them with more access to risk information of sexual activities than that of their counterparts in China. Chinese students in the U.S. have shown higher knowledge level about HIV/STI than Chinese students in China. However, their risk perceptions about HIV/STI are relatively low compared to American students due to a lack of formal sex education and a sex-conservative society. Method: this study collected 385 online surveys via Survey Monkey from Chinese students studying in the U.S. The questionnaire was designed …

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Making An Audience: An Analysis Of Making A Murderer, Bree Ann Trisler Apr 2017

Making An Audience: An Analysis Of Making A Murderer, Bree Ann Trisler

Master's Theses (2009 -)

Steven Avery was released from prison on September 11, 2003, after serving 18 years for a sexual assault he did not commit. Avery was back behind bars in merely two years for a different crime, the murder of 25-year-old Teresa Halbach (Demos & Ricciardi, 2015). This multifaceted story is the focus of the Netflix true-crime series Making a Murderer, a serialization that became “a word-of-mouth true-crime phenomenon” (Itzkoff, 2016) upon its release on December 18, 2015. In this thesis, I aimed to reveal the meanings audience members derived from Making a Murderer and to connect these meanings to the new …

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Pediatric Oncology Nurses' Experiences With Prognosis-Related Communication, Amy Rose Newman Apr 2017

Pediatric Oncology Nurses' Experiences With Prognosis-Related Communication, Amy Rose Newman

Dissertations (1934 -)

Health care providers (HCPs) in pediatric oncology are faced with the challenge of communicating the devastating news of a cancer diagnosis and prognosis. This type of communication can be referred to as prognosis-related communication (PRC). While the initial conversation with the patient and family regarding prognosis is generally considered the responsibility of the physician, patients and family members will subsequently turn to nurses for clarification of the information presented. If nurses are excluded from initial conversations, they may feel as though they are “working in the dark,” trying to answer questions while not contradicting what the physician said. This strained …

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Transmitting Revolution: Radio, Rumor, And The 1953 East German Uprising, Michael Palmer Pulido Apr 2017

Transmitting Revolution: Radio, Rumor, And The 1953 East German Uprising, Michael Palmer Pulido

Dissertations (1934 -)

This project examines public opinion in the Dresden Region of the German Democratic Republic from the end of World War II through the summer of 1953. I argue that the Socialist Unity Party (SED) projected its legitimacy through an official public sphere by representing publicness to its citizenry. Through banners, the press, and choreographed public demonstrations, it aimed to create the appearance of popular support. Even more significantly, the SED used radio to ground its legitimacy in a burgeoning post-war internationalism that bound residents of the GDR in an imagined community of socialist nations under Stalin’s leadership. At the same …

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