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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Narrative Analysis Of Sexual Etiquette In Teenage Magazines, Ana C. Garner, Helen M. Sterk, Shawn Adams
Narrative Analysis Of Sexual Etiquette In Teenage Magazines, Ana C. Garner, Helen M. Sterk, Shawn Adams
College of Communication Faculty Research and Publications
Expanding on existing research on women's magazines, this essay examines the sexual etiquette developed in advice columns in magazines popular among teenage women. Over a span of 20 years, the advice has changed very little. Serving the rhetorical function of field guides and training manuals, teen magazines limit women's sociality and sexuality within narrowly defined heterosexual norms and practices. The rhetoric of sexual etiquette encourages young women to be sex objects and teachers of interpersonal communication rather than lovers, friends, and partners. Young women are being taught to subordinate self for others and to be contained.
Review Of The Governance Of Cyberspace, Bonnie Brennen
Review Of The Governance Of Cyberspace, Bonnie Brennen
College of Communication Faculty Research and Publications
No abstract provided.
Civil Rights And The Cold War: A Rhetorical History Of The Truman Administration And The Desegregation Of The United States Army, Steven R. Goldzwig
Civil Rights And The Cold War: A Rhetorical History Of The Truman Administration And The Desegregation Of The United States Army, Steven R. Goldzwig
College of Communication Faculty Research and Publications
No abstract provided.
Messages Of Individualism In French, Spanish, And American Television Advertising, Ronald E. Taylor, Joyce M. Wolburg
Messages Of Individualism In French, Spanish, And American Television Advertising, Ronald E. Taylor, Joyce M. Wolburg
College of Communication Faculty Research and Publications
Individualism is a central value in French, Spanish, and American cultures. However, what it means to be an individual and how this is expressed varies among cultures. This study explores the ways that television advertising reflects individualism in French, Spanish, and American cultures and uses a qualitative approach that allows coding categories to emerge from the three countries' samples rather than imposing previously defined categories from a single culture. The study identifies six main advertising message strategies across the three cultures: the Efficient Individual, the Sensual Individual, the Attractive/Healthy Individual, the Esteemed Individual, the Performant(e) Individual, and the Intellectual Individual. …