Social and Behavioral Sciences Commons^™

Translation Of Viral News Topics Into Digital Marketing, Eba Diab

Graduate Student Dissertations, Theses, Capstones, and Portfolios

In today’s digital marketing driven environment, it is essential that organizations understand the strategies behind technology in advertising. Unfortunately, many marketers do not have a strategy when they begin utilizing digital marketing strategies. The purpose of this study is to understand how viral topics translate into digital marketing. The research includes a case study on United Airlines, followed by in-depth interviews with digital marketers, and accompanied by an analysis of the business’ digital marketing campaigns. Analysis of the campaigns reveal the different digital marketing strategies organizations use to build and maintain relationships with consumers. The study concludes with a discussion …

Technology Acceptance Factors Affecting Adoption Of Wireless Data Technology, Igal Hebron

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The study of acceptance and use of technology is traditionally based on models designed to identify and test the relationships forged between the user and the technology in question. Models designed to study the relationship of user and technology acceptance tend to integrate experiential criteria, such as the attitude of the user towards technology, as well as criteria found within the environment. As wireless communications become more prevalent, and the forms of wireless technology evolve, understanding the process of acceptance and usage will be of importance as companies compete to offer the most user friendly and sophisticated wireless devices.

The …

The Pentacle Quest: Wiccan Religion In The Media, Paula Johnson

Graduate Student Dissertations, Theses, Capstones, and Portfolios

No abstract provided.

A World Without Borders, Ashlea Evans

Graduate Student Dissertations, Theses, Capstones, and Portfolios

No abstract provided.

Renaissance Web Tv: New Media Promoting Sphere Participation & Information Society Increasing Innovative Business Practices, Joanna James

Graduate Student Dissertations, Theses, Capstones, and Portfolios

New media have emerged over the last decade and are increasingly changing business practices within the media industry. Specifically this creative project addresses some of the challenges the television market is encountering, and how it is currently in the process of migrating to the World Wide Web. During this transitional moment in technology, this creative project introduces the proposal for Renaissance Web TV, an interactive Web platform that creates and produces its own original broadcast quality programming for the Web. This is an opportune moment to enter into the television market through Web video. This creative project explores how a …

Inconsistency In The American Media, Gabriella Gonda

Graduate Student Dissertations, Theses, Capstones, and Portfolios

No abstract provided.

A Rhetorical Analysis And Interlinked Aspects Of Culture That Affected The Success Of The Musical Band, Oasis, In The Uk And Us, Ross Lumsden

Graduate Student Dissertations, Theses, Capstones, and Portfolios

This paper focuses on the rhetoric contained within the lyrics and spoken words of the band Oasis. The paper argues that the style of rhetoric can be directly related to the level of success of the music within two different regions. The regions within the context of this paper are the UK and the US. However, the study also stresses that in order for rhetoric to have such an effect; there must also be other contributing factors. The study uses rhetorical analysis as the primary method of research. By analyzing the rhetoric of the lyrics and spoken words and also …

The Impact Of Select Media On The Contemporary Venezuelan Political Process, Camila Herrera

Graduate Student Dissertations, Theses, Capstones, and Portfolios

No abstract provided.

Gendered Toy Catalog Advertisements: Made For And Geared Towards Children, Diana R. Paliuca

Graduate Student Dissertations, Theses, Capstones, and Portfolios

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Visibility On Television: The Battle Between Heteronormativity And Queer Characters, Chulani Colastica Levenstone

Graduate Student Dissertations, Theses, Capstones, and Portfolios

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Choosing Online Partners In The Virtual World: How Online Partners Characteristics Affect Online Dating, Man-Lin Feng

Graduate Student Dissertations, Theses, Capstones, and Portfolios

This study used a deductive approach examining how online partners' characteristics impacted online users in the following areas: (1) Appearance (including looks, height &weight), (2) Financial Prospects, (3) Age, (4) Self-disclosure, (5) values and beliefs. This study was focused on three important factors of online users: (1) Gender, (2) Age, and (3) Motive.

Quantitative survey methods were used in this study. The research study used descriptive analysis, relationship analysis, Independent-Samples T-Test and ANOVA analysis to test the variables between groups, among groups, and between or among different variables. This research focused on 20 to 45 year olds because most people …

The Brazilian Telenovela "El Clon": An Analysis Of Viewers' Online Vicarious And Virtual Learning Experiences, Elizabeth Barbosa

Graduate Student Dissertations, Theses, Capstones, and Portfolios

This research involves investigating Brazilian telenovelas as a medium to disseminate knowledge about different cultures and customs. Through a qualitative content analysis this study examines messages posted in the "El Clon" telenovela-world forum with reference to the Muslim cultural theme explored by the telenovela.

The theoretical framework overarching this study is the combination of Bandura's social learning/cognitive theory and Freire's dialogical/participatory communication. In order to operationalize the study, a qualitative content analysis is undertaken utilizing the sub-dimension parasocial interaction model proposed by Sood & Rodgers (2000). The messages are analyzed in order to explore how forum participants engage in the …

The Impact Of Perceived Interactivity And Vividness Of Video Games On Customer Buying Behavior, Yi-Lin Yu

Graduate Student Dissertations, Theses, Capstones, and Portfolios

About 60 percent of Americans (145 million people) play video games, and the age of 61 percent of all game players is 18 and over (IDSA, 200 1). As the competition to excel in the video game market increasingly becomes difficult for manufacturers, it is becoming more important for manufacturers and video game developers to understand what makes people play and buy games. The major challenge to the gaming industry is to figure out what features of games can catch the consumers' attention. The purpose of this research was to examine what kinds of video games captivate consumers, determine whether …

The Effectiveness Of Communication By Women Inmates In Florida With The Outside World, George A. Manning

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The purpose of this study was to examine the effectiveness of women inmates in maintaining communication with the outside world. Specifically, the investigator sought to determine how certain independent variables affect particular dependent variables. The independent variables used in the study were, (1) race/ethnicity, (2) remaining time to serve in prison, (3) age, (4) number of children, if any, the inmate has, and (5) education. The dependent variables used in the study were, (1) number of people on the outside world, (2) volume of correspondence, (3) number of visitations, and (4) volume of telephone calls.

A statistical design was employed …

How Will Cable And Home Video Impact The Motion Picture Industry In Jamaica?, Steven-Anthony Cooke

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Objective

How will cable and home video impact the Motion Picture Industry in Jamaica?

This study examines the Motion Picture Industry in Jamaica and the impact that video rentals have had on the industry, as well as to predict the impact it may have on it in the future. The new emergence of cable operators may be in full operation in 1996. The impact that this new medium will have on the movie industry in the future will also be examined.

Methodology

• Interviews were conducted with the Managing Director of Palace Amusement Co. (1921) Ltd., a video store owner, as …