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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Glocalization In Macedonia: English In Outdoor Advertising Messages, Pamela Morris
Glocalization In Macedonia: English In Outdoor Advertising Messages, Pamela Morris
School of Communication: Faculty Publications and Other Works
Outdoor advertising visuals from Skopje, Macedonia are analyzed in a content analysis. Images were photographed in the most heavily traveled areas of the city to secure a snapshot of culture and to analyze western influence. Media and linguistic imperialism, globalization and glocalization, along with advertising and communication strategies, are used to frame the investigation. Findings show that media companies are the leading advertisers, along with banks and entertainment. The majority of ads employed some form of English, although Macedonian and Cyrillic writing were also used. The images revealed strategic use of language and symbols, depending on the product category, business …
Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands, And The United States, Pamela Morris, Jennifer A. Waldman
Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands, And The United States, Pamela Morris, Jennifer A. Waldman
School of Communication: Faculty Publications and Other Works
Culture and language are intertwined. Metaphors, based on culture, are ubiquitous in thinking and communication. As social artifacts reflecting culture, advertising messages provide an opportunity to compare metaphors in different nations. Goals of this article are to understand how and why advertisers use metaphors and how they differ across countries, as well as how cultural characteristics are used to create compelling ad messages. Using a content analysis of 87 French, German, Italian, Dutch, and American magazine advertisements, this study examines metaphor usage and cultural attributes from four culture-bound product groups: food and beverage, automobiles, insurance/finance, and personal care.
Advertising And The Mortgage Crisis: A Content Analysis, Pamela Morris
Advertising And The Mortgage Crisis: A Content Analysis, Pamela Morris
School of Communication: Faculty Publications and Other Works
How do advertising messages differ in 2006 when the economy was on its way up, as compared to in 2009, just after a recession had been declared? This research focuses on the differences in newspaper advertising sponsored by financial institutions, from banks to investment companies. A content analysis of over 550 financial ads finds differences, in the number of ads and the content of ads. Findings should be of interest to academics, practitioners, and policymakers.
Gender In Print Advertisements: A Snapshot Of Representations From Around The World, Pamela K. Morris
Gender In Print Advertisements: A Snapshot Of Representations From Around The World, Pamela K. Morris
School of Communication: Faculty Publications and Other Works
No abstract provided.
Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris
Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris
School of Communication: Faculty Publications and Other Works
The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.