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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Communication

Liberty University

Masters Theses

2024

Colombia

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Full-Text Articles in Social and Behavioral Sciences

We Don’T Talk About Influence: An Analysis Of Disney’S Encanto & Its Influence On Viewers’ Perceptions Of Colombian Culture, Olivia Grace Keyser Feb 2024

We Don’T Talk About Influence: An Analysis Of Disney’S Encanto & Its Influence On Viewers’ Perceptions Of Colombian Culture, Olivia Grace Keyser

Masters Theses

The purpose of this study, “We Don’t Talk About Influence: An Analysis of Disney’s Encanto & Its Influence on Viewers’ Perceptions of Colombian Culture,” was to analyze the way Colombian culture is presented in Disney’s Encanto as well as to determine whether viewers of Encanto learn and develop a favorable view of Colombia and Colombian culture after watching the film. In this qualitative research study, 20 participants completed two questionnaires, which were used to determine their perceptions of Colombian culture prior to and after watching Encanto. The collected data was analyzed through the lens of the communication strategy of entertainment-education. …