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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
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- Social Media (5)
- Advertising (2)
- Branding (2)
- Communications management (2)
- Public Relations (2)
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- Advance care planning (1)
- Advance directives (1)
- Athletic Departments (1)
- Brand loyalty (1)
- Chronic disease (1)
- Employment (1)
- FDA (1)
- FTC (1)
- Fitness trackers (1)
- Health behaviors (1)
- Health communication (1)
- HealthSpot® kiosk (1)
- Higher Education (1)
- ISIS (1)
- Influencer Marketing (1)
- Instagram (1)
- Kenya (1)
- Loyalty (1)
- Marketing (1)
- New hire (1)
- Non-profit (1)
- Patient engagement (1)
- Pharmaceuticals (1)
- Public relations (1)
- Retention (1)
- Publication
Articles 1 - 11 of 11
Full-Text Articles in Social and Behavioral Sciences
Social Media Use By Non-Profit Organizations In Kenya, Irene M. Malinga
Social Media Use By Non-Profit Organizations In Kenya, Irene M. Malinga
Masters Essays
Social media is used by individuals, companies, government institutes and organizations to communicate to the public, to market their products, as well as conduct public relations. In Kenya, companies, individuals and the government have mastered the public relations and marketing aspect of social media, yet local organizations are still struggling with finding their voice in the social media spaces. However, local organizations have mastered the act of using social media to reach their audiences. Although research has been done on how many Kenyan users are on various social media platforms, there is less information on how organizations use social media …
Public Relations Strategies To Manage Collegiate Co-Curricular Programs, Sarah Szweda
Public Relations Strategies To Manage Collegiate Co-Curricular Programs, Sarah Szweda
Masters Essays
The purpose of this project was to illustrate how principles of communications management, specifically the concepts of branding, audience analysis, relationship building and strategic communication plans, should be utilized in institutions of higher learning to manage and promote involvement in collegiate co-curricular events. This study combines research from student engagement with communication concepts and serves to bridge the gap that exists between literature on student engagement and practical public relations strategies. A case study that analyzes one collegiate cocurricular in terms of those four core concepts of communications management, providing practical findings and suggestions for implementing those strategies at other …
Chronic Disease Management & Fitness Trackers Through The Lens Of The Health Belief Model & Diffusion Of Innovations Theory, Amanda Folk
Masters Essays
Chronic disease has become one of the leading causes of death in the United States. The purpose of this project is to understand the motivation behind health behaviors that individuals engage in to prevent, manage, or treat chronic diseases. By simultaneously examining chronic disease and fitness trackers through the Health Belief Model and The Diffusion of Innovations Theory, external factors are exposed that influence perceptions and lead to purchase decisions. Incorporating the cost-benefit analysis of the devices confirms that associated risks and questions of accuracy do not prevent product purchases or the belief that it can improve health. Moreover, the …
Digital Fanbases: How The Athletic Department In The Ohio Athletic Conference Engage With Audiences, Dale Armbruster
Digital Fanbases: How The Athletic Department In The Ohio Athletic Conference Engage With Audiences, Dale Armbruster
Masters Essays
Research has long sought to define and quantify the component of relationships within strategic public relations management. With the development of social media, public relations practitioners have new methods to employ in building and maintaining two-way relationships with audiences and key publics. This study is intended to expand upon current organization-management research and identify best practices for athletic departments seeking to engage with their audiences. The development of organization-public models is detailed, along with historical application of the concept to athletics. Analysis of Twitter data revealed common themes among athletic departments that engage audiences successfully. The study concludes with a …
The Doctor Will Skype You Now: College Student Attitudes Towards The Integration Of Telemedicine (Healthspot® Kiosk) At John Carroll University, Kasey A. Foley
The Doctor Will Skype You Now: College Student Attitudes Towards The Integration Of Telemedicine (Healthspot® Kiosk) At John Carroll University, Kasey A. Foley
Masters Theses
There has been a spike in the nation’s interest in telemedicine over the past decade. Mobile applications, remote-monitoring devices, and image-sharing software have been designed to provide patients convenient access to medical attention. One of these technologies, an enclosed medical booth called the HealthSpot® kiosk (HSK), was installed in the John Carroll University Student Health and Wellness Center in 2014. The HealthSpot® kiosk utilizes videoconferencing technology to simulate face-to-face communication between providers and patients. This new technology would seem to be a good fit for a small college campus, as college-aged students accept technology quickly, and small campuses often have …
Branding A University Through An Experience: An Audit Of John Carroll University’S Communication Touch Points, Tori M. Price
Branding A University Through An Experience: An Audit Of John Carroll University’S Communication Touch Points, Tori M. Price
Masters Essays
This project was designed to compare branding and higher education literature to determine how a higher educational institution can generate brand loyalty and brand advocates through a process of managed communication touch points. John Carroll has received national recognition for their academic programs and has been regarded by many alumni as a great university experience. Therefore, an audit of John Carroll University’s communication efforts will demonstrate a comparison between the university’s communication process and the research, to determine how exactly brand loyalty is generated at a small, private, Jesuit university. The literature review will serve as a “best practices” guide. …
Pharma Goes Social: Exploring Social Media Guidelines For Pharmaceutical Direct To Consumer Advertising, Lisa Ferian
Pharma Goes Social: Exploring Social Media Guidelines For Pharmaceutical Direct To Consumer Advertising, Lisa Ferian
Masters Essays
Direct to consumer advertising of pharmaceutical increased in the United States between 2015 and 2016 by 9% to $5.6 billion (McCaffrey, 2017). The only two countries which allow detailed product claim advertisements are the United Sates and New Zealand. While traditional advertising channels have been successful to pharmaceutical companies, many are looking to turn to digital options such as social media to better reach their audiences and work around increased strictness of advertising to physicians. To date, minimal guidance has been provided by the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) when it comes to social media, …
Assessment Of Tips From Former Smokers: Implications For An Advance Directive Completion Campaign For Young Adults, Kimberly Clark
Assessment Of Tips From Former Smokers: Implications For An Advance Directive Completion Campaign For Young Adults, Kimberly Clark
Masters Essays
No abstract provided.
Comparative Content Analysis Regarding Brand Management Through Influencer Marketing, Julia Hurt
Comparative Content Analysis Regarding Brand Management Through Influencer Marketing, Julia Hurt
Masters Essays
The divide between advertising, marketing, and public relations has deteriorated over time, where each has a specific focus but no longer a particular correct way of reaching audiences. With the ever-growing presence of online social influencers, a new marketing practice known as influencer marketing has evolved, where brands connect with consumers in an authentic and meaningful way. Influencer marketing is a form of marketing that identifies and targets individuals through the influence of bloggers and their active voice. Research indicates how influence plays a role through social media to reach consumers. However, there is a gap in research when it …
Social Media As A Recruitment Tool For Isis, Abdullah Almutairi
Social Media As A Recruitment Tool For Isis, Abdullah Almutairi
Masters Essays
ISIS entered public consciousness as a splinter group from Al-Qaida, both of which have been associated with random, unwarranted acts of violence and terror in the post 911 world. ISIS carved out its own “caliphate” hence the name ISIS, the Islamic State of Iraq and Syria destroying both its subject territories cultural treasures and subjugating its people. Americans tend to think of ISIS as having sprung up in a power vacuum in a wave of self-radicalization. News reports featured barbarous acts of barbarism all committed in the name of the self- proclaimed state’s interpretation of Islam. However, behind this incongruous …
Socialization And Retention: The Effects Of Socialization Tactics On New Hires And Longitudinal Employment, Katie Zarback
Socialization And Retention: The Effects Of Socialization Tactics On New Hires And Longitudinal Employment, Katie Zarback
Masters Essays
No abstract provided.