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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

This Little Piggy Went To Press: The American News Media's Construction Of Animals In Agriculture, Carrie Packwood Freeman Jan 2009

This Little Piggy Went To Press: The American News Media's Construction Of Animals In Agriculture, Carrie Packwood Freeman

Communication Faculty Publications

This textual analysis examines the representations of farmed animals in national print and broadcast news discourse in over 100 stories published from 2000-2003. Findings show these American news media largely support the speciesist status quo by favoring elite viewpoints and failing to provide balance. Although exceptions are provided, news media often objectify nonhuman animals discursively through: 1) commodification, 2) failure to acknowledge their emotional perspectives, and 3) failure to describe them as inherently-valuable individuals.


A Greater Means To The Greater Good: Ethical Guidelines To Meet Social Movement Organization Advocacy Challenges, Carrie Packwood Freeman Jan 2009

A Greater Means To The Greater Good: Ethical Guidelines To Meet Social Movement Organization Advocacy Challenges, Carrie Packwood Freeman

Communication Faculty Publications

Existing public relations ethics literature often proves inadequate when applied to social movement campaigns, considering the special communication challenges activists face as marginalized moral visionaries in a commercial public sphere. The communications of counter-hegemonic movements is distinct enough from corporate, nonprofit, and governmental organizations to warrant its own ethical guidelines. The unique communication guidelines most relevant to social movement organizations include promoting asymmetrical advocacy to a greater extent than is required for more powerful organizations and building flexibility into the TARES principles to privilege social responsibility over respect for audience values in activist campaigns serving as ideological critique.