Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Social and Behavioral Sciences
A Comparative Content Analysis Of Televised Political Advertising In The United States And Canada In 2004 And 2008., Jessica A. Mahone
A Comparative Content Analysis Of Televised Political Advertising In The United States And Canada In 2004 And 2008., Jessica A. Mahone
Electronic Theses and Dissertations
Analyzing 195 televised political ads from the United States and Canada in 2004 and 2008, this research studies the use of issue and image ads and the attack, acclaim, and contrast function of ads in presidential and federal elections. Results indicate that there is no statistical difference in the use of issue or image ads and no statistical difference in the function of ads in both nations in 2004 and 2008. Issue ads are found to be more commonly used in Canada than in the United States, but there is no statistical difference in the use of acclaim ads between …