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Goodman Teaches How Corporations Should Communicate, Aldemaro Romero Jr.

Publications and Research

Michael Goodman never thought he would become an expert in corporate communication. In fact, his degrees are all in English, from his bachelor’s at the University of Texas in Austin to his master’s and doctorate in literature from the State University of New York (SUNY) at Stony Brook. “I like to tell people that anyone who can read and understand, interpret, analyze and then comment on Moby Dick and the novels of Mark Twain and Faulkner should be able to figure out annual reports and memos and things like that,” he says.

Before he obtained his doctorate, Goodman did some …