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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
From The Unspoken To The Verbalized: Different Ways Of Communication And Their Relationship To Culture In A Traditional Lakota Narrative "Ikto Na Wičhá Ha Kiŋ”, Or “Ikto And The Racoon Skin”, Liliana R. Boladz-Nekipelov
From The Unspoken To The Verbalized: Different Ways Of Communication And Their Relationship To Culture In A Traditional Lakota Narrative "Ikto Na Wičhá Ha Kiŋ”, Or “Ikto And The Racoon Skin”, Liliana R. Boladz-Nekipelov
Dissertations, Theses, and Capstone Projects
This master’s thesis is a discourse analysis of a traditional Lakota story, " Iktó na wičhá ha kiŋ”, or “Ikto and the Racoon Skin”, one of the 64 stories included in the “Dakota Texts”, which were collected by Ella Deloria at three Lakota reservations in 1930s as a part of Franz Boas’ language documentation project. The thesis is also an attempt to examine different communicative strategies employed within the narrative and their relationship to culture, as well as the relationship between form and the transfer of meaning and culture and meaning. The analysis is conducted using Dell Hymes’ ethnographic approach …
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo
Student Theses and Dissertations
The purpose of this study is to identify how organizations can effectively communicate with employees during a rebrand in order to obtain their acceptance of the changes, otherwise known as employee buy-in. Prior research has found that employee acceptance of a rebrand is a contributing factor towards a successful rebrand; however, prior research fails to determine how the rebrand can be best communicated to employees to obtain their buy-in. The research performed for the study took place in two parts. First, 142 online surveys probing employee and consumer perception about rebranding were performed. Secondly, three semi-structured interviews with professionals who …