Social and Behavioral Sciences Commons^™

Shifting A Culture, Ardeshir J. Arjomand

Communication Senior Capstones

What is popular culture and how does it influence us? How can we be more critically aware consumers of media messages? Are we always "online", or is there some way we can disconnect? These are the questions I've attempted to define through my research and experience studying contemporary "pop culture". Consider this a beginner’s guide on how to become aware of and deal with the constant bombardment of media messages, and how to become a filter for content, rather than a sponge. As critical consumers of media we can cater our consumption to better suit our needs and lifestyles. This …